Perodua Still The Best Selling Brand


Published on July 17th, 2014 | by Daniel Sherman Fernandez


Perodua Still The Best Selling Brand

Perodua EMY_4318

Perodua maintained its position as the most preferred compact automotive brand with 94,500 units sold within the first six months of the year, representing an estimated market share of 28.4%. The sales performance was based on strong demand for the Perodua Myvi and Alza over the period. Perodua estimates that the total industry volume grew by 6.2% to 332,800 for the first half of the year from 313,500 units in the same period last year.

“Despite maintaining our position, there has been a minor erosion of our market share to 28.4% from a market share of 30.9% in the same period last year,” Perodua President and Chief Executive Officer, Datuk Aminar Rashid Salleh said.

Goodyear 650x85(DSF)

He said that the cause of the reduction was due to intense competition from the industry players as well as the tightening of the financing guidelines.

“That being said, we are revising our sales number to 193,000 by year end from a target of 197,000 units announced earlier in the year as competition is far more formidable than previously expected,” Aminar said

On after sales, Aminar said vehicle intake, intake revenue and parts sales have shown improvement compared to the same period last year.

Perodua saw an increase of 4% to 956,000 vehicles visiting its service centres or “intake” compared with 924,000 intake in the same period in 2013. As a result, revenue from intakes have increased by 4% to RM272 million from RM261 million previously.

“The increase in intake have also increase the number of our after warranty customers to 277,700 from 261,000 customers previously,” Aminar shared with the media at Perodua first half performance review and future targets here today.

Aminar predicted the next six months will continue to be challenging from the sales perspective but he is hoping to do better in the area of after sales.

In a separate function later in which Perodua broke fast with its business partners and the media, the compact car company contributed Hari Raya packets to children from Rumah Anak-Anak Yatim Al-Kausar and Maahad Tahfiz Nurul Iman.

At the same event, Perodua also contributed RM30,000 to the “Tabung Kemanusiaan Palestin Media Prima Berhad” as a show of solidarity and compassion towards the suffering of the Palestinian people in Gaza. Receiving the mock cheque was CSR advisor Datuk Ahmad A Talib. Also present was Media Prima Chairman Tan Sri Johan Jaafar.

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