Published on November 20th, 2014 | by Daniel Sherman Fernandez0
Honda Enhanced CIVIC Arrives
Honda Malaysia unveiled a New Civic today with value-added features, smart technologies and it comes with a bolder appearance with new front grille design and aggressive-looking lower grille assembly.
The New Civic is even more attractive with Honda Malaysia’s announcement of the new pricing, which is a reduction from the current price. The on-the-road price tag for 1.8L S is now at RM113,800, 2.0L S is at RM125,800 and 2.0L Navi is at RM132,800. On top of the price reduction, all three variants of the New Civic attained added features which provide better value to the customers.
Honda Malaysia Chief Executive Officer and Managing Director, Mr.Yoichiro Ueno said, “The upgrades and enhancements in the New Civic are based on our customers’ feedback and from our evaluation of the market expectations. We are determined to deliver customer satisfaction at the highest level by providing high quality products with the best value for money in order to increase the joy of owning a Honda car.”Table: Upgraded features of the New Civic
Incorporating the “Youthful and Premium” concept, the New Civic introduced with smart technologies and safety features is targeting at working adults, young families and urbanites who demands for a stylish yet practical daily companion for their busy, exciting and varied lifestyles.
The engine platform of the New Civic for 1.8L delivers maximum output of 141PS and 174NM while the 2.0L delivers 155PS and 190NM. The trusted SOHC i-VTEC powertrain combined with a five speed automatic transmission gearbox delivers high level driving performance while achieving better fuel economy. The smart ECO Assist function guides the driver to drive more efficiently and the ECON Mode button improves the vehicle’s fuel efficiency with a push of a button.
In terms of exterior, the New Civic appears more aggressive with the new front grille and lower grille assembly. The 1.8L variant comes with 16-inch alloy wheel while the 2.0L obtains the 17-inch.
Additionally, an upgrade for the 1.8L S and 2.0L S includes the refinement of its interior door handle where the thickness and quality of material has been improved by 30% and the 2.0L Navi variant is refined with ‘Piano Black Finish’. The 2.0L Navi is also further enhanced with a futuristic cockpit featuring 7” Display Audio with Navigation, HDMI and MirrorLink. All three variants are equipped with the advanced Smart Entry with Push Start button for extra convenience to the customers.
With safety being a commitment and priority for Honda, the New Civic will be equipped with highest safety specifications as all three variants comes with Vehicle Stability Assist (VSA) system that combines with Motion Adaptive EPS (Electronic Power Steering) system to stabilize the vehicle and driving controls during understeer and oversteer conditions. Through the innovation of Honda’s Advance Compability Engineering (ACE) body structure, it provides improved crash compatibility between different sizes of vehicles. The New Civic is now equipped with 6 Airbags (2.0L S and 2.0L Navi variants). Customers of the 9th Generation Civic would be pleased to note that the Civic is known for being a safe family sedan with a 5-star ASEAN NCAP achievement.
Sales target for the New Civic is 7,500 units a year which is an increase of 44% compared to when it was first launched in 2012. Moreover, the 9th Generation Civic has contributed more than 16,900 units of sales as of October 2014. The much loved Civic in Malaysia has sold more than 75,000 units since the introduction of the 7th Generation in 2003.
The New Civic will feature a new colour (Twilight Blue) added into the lineup of existing colours of Taffeta White, Alabaster Silver Metallic, Modern Steel Metallic and Crystal Black Pearl. Currently, the waiting period for the New Civic is one month upon booking.
The New Civic will also carry one of the most attractive after-sales service packages of 5-year warranty with unlimited mileage, service interval of 10,000 km and free labour service up to 6 visits for every alternate paid service until 100,000km.
For more information on the New Civic or to book a test drive, visit any of the 78 authorized Honda dealers nationwide or please call Honda’s Toll Free number at 1-800-88-2020, or log on to www.honda.com.my.