Published on January 26th, 2015 | by Daniel Sherman Fernandez0
BMW Group Malaysia holds on to pole position in Malaysian market
2014 was a good year for a lot of automotive manufacturers, with sales picking up over the course of the year. BMW Group Malaysia today announced its highest performance record in the company’s history, further cementing its position as the number one selling premium automaker in the country. In 2014, BMW Group Malaysia delivered a record total of 9,046 vehicles comprising of 7,808 BMW, 655 MINI and 583 BMW Motorrad vehicles, an increase of 13.4% as compared to the same period in 2013 (7,974).
Globally, the BMW Group successfully reaffirmed its position as the world’s largest premium automobile group. Its delivery of 2,117,965 vehicles worldwide marks a 7.9% surge from previous record year (2013: 1,963,798), more than ever before in the company’s history. In Asia, the BMW Group also delivered a strong growth in 2014 by delivering a total of 656,395 BMW and MINI vehicles, a 13.8% increase as compared to the same period in 2013 (576,616). You can see that Malaysia’s market is expanding at roughly the same rate as BMW’s brand is in Asia, putting us on par with other Asian markets.
With the introduction of new entry-level variants overseas, some will no doubt be making their way to our shore depending on whether BMW Group Malaysia can achieve their targeted pricing. There’s a lot to look forward to this year, especially with the new 3-cylinder engines making their way into high-volume BMW models. The drop in local fuel pricing earlier this year may also help to boost sales of higher end models, where fuel efficiency isn’t as large of a concern as it was over the previous year.