Published on March 5th, 2015 | by Daniel Sherman Fernandez0
All-New HR-V Bookings exceed 7000 for first month
It was poised to be an instant hit, and the bookings for the all new HR-V are a testament to that. In the small SUV, or crossover segment, Honda Malaysia has received over 7,000 bookings for the Jazz-based model. The V variant led the pack with 65% of the total units booked, while the S and E variants account for 15% and 20% respectively.
The unexpectedly high record bookings have led to a four-month waiting period, and Honda Malaysia is currently reviewing its production scheduling. With the All-New HR-V being produced at the No.2 Line plant in Pegoh, Malacca which has flexible production schedule, they are able to promptly revise the production plan and is working hard to reduce the waiting period. Honda Malaysia is apologizing for the delay in delivery and will announce the new waiting period once it has been finalised. Honda Malaysia has also set a new record in February 2015 with the highest ever number of bookings received in its history at 11,047 units and more than 6,000 units sold. This new record was driven mainly by bookings for the All-New HR-V, City and followed by Jazz.
With a line-up of strong models, including the New CR-V, Honda Malaysia has maintained its No. 1 position in the Non-National Passenger Vehicle Segment in January 2015 with 6,522 units sold. The high sales figure was contributed mainly by the City and Jazz, both leading in their respective segments. The Civic and Accord also continued to head their corresponding segments in January. Thanks to this impressive result, Honda Malaysia is confident of achieving its 85,000 sales target for 2015.
Honda Malaysia is working closely with its network of 78 dealers nationwide to provide quality after-sales support and services for a good ownership experience. Customers can view and test-drive the All-New HR-V at any Honda dealerships nationwide. For more information, please call Honda’s Toll Free number at 1-800-88-2020, or log onto www.honda.com.my.