Chinese Made SUV With Italian Design

Automotive

Published on May 20th, 2015 | by Daniel Sherman Fernandez

0

Chinese Made SUV With Italian Design

SEM-DX7-2

Designed by the Italian styling powerhouse, the DX7 is an SUV built by Chinese carmaker South East Motor, also known as Soueast or SEM.

The DX7 SUV is a different species from most Chinese-designed SUVs. “With 85 years of history, Pininfarina is the key partner for SEM enabling them to create a new strong brand identity through high-value aesthetic projects like the DX7. Working together with the SEM team we created a bold design language, which is central to communicate the uniqueness of a vehicle that stands out from the competition,” said Pininfarina’s CEO Silvio Pietro Angori.

Goodyear banner dsf_650x85

Pininfarina started collaborating with SEM in 2012, but their first major project is the DX7 SUV. Designed according to Chinese customers’ preferences, the DX7 features sculptural and muscular surfaces with wide convex areas. The sculpted shapes of the bonnet and bumper also underline the strength of the car, while the front grille and headlights are connected to emphasize its width.

Inside, the DX7’s dashboard is splitted into two major elements which feature different colors and materials. The HMI area is integrating all the functions, monitors, and vents in a coherent form, while the instrument cluster is highlighted by the three-dimensional “binoculars” that emerge from the aluminum strip.
SEM-DX7-3
The DX7’s dimensions rank it in the compact SUV segment. It is 4,537mm long, 1900mm wide, and 1700mm tall, with a 2700mm wheelbase. Engine options include 1.5-liter and 2.0-liter turbocharged petrol units. This could be the next Chinese brand to come to Malaysia.

vespa_4


About the Author

www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑