Flagship Porsche Centre Opens In Sungai Besi


Published on May 30th, 2015 | by Daniel Sherman Fernandez


Flagship Porsche Centre Opens In Sungai Besi

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Sime Darby Auto Performance (SDAP), the authorised importer of Porsche vehicles in Malaysia, officially opened the new Porsche Centre Sungai Besi (PCSB) on 28th May 2015. Strategically located just minutes away from the central business district, the new Porsche Centre Sungai Besi at 306, Jalan Sungai Besi, is easily accessible through Lebuhraya Sungai Besi, North South Expressway, Smart Tunnel and other major highways.

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SDAP has invested over RM16 million in the construction of Porsche Centre Sungai Besi, resulting in a new Porsche Centre that reflects the worldwide ethos and quintessentially style of Porsche on a grand scale. With a total build-up of 34,703 sqft, the state-of-the-art Porsche Centre Sungai Besi is a prominent addition to the development of the Porsche brand in Malaysia and will deliver a total customer experience in new and improved ways.

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Porsche Centre Sungai Besi wide showroom space is designed to showcase as many as 10 display cars in the showroom. The new Porsche Centre is complemented with two vehicle delivery bays, a service workshop with a total of nine service bays, and a spacious After Sales reception area that includes two dialogue bays, Porsche Tequipment accessories and a dedicated “shop-in-shop” for Porsche Driver’s Selection merchandise. In the Porsche shop customers can purchase exclusive merchandise from clothing to accessories, toy products to car accessories, and even car care solutions.

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An added feature to the new facility is the Carrera Lounge – a first for a Porsche Centre in Malaysia. The new concept of the Carrera lounge will provide luxurious comfort and modern conveniences to new and existing customers during their visit to Porsche Centre Sungai Besi.

Porsche 911 Targa 4S

In addition, the Porsche Approved Pre-Owned Car Centre, located on the first floor, offers a wide selection of Porsche Pre-Owned cars. All Pre-Owned cars sold by SDAP are equipped with a minimum two years Porsche Approved Pre-Owned Warranty. The Pre-Owned Car Centre also offers convenient and hassle-free trade-in programs for Porsche owners during their purchase of the next Porsche.

Porsche Arnt Bayer, CEO SDAP giving his opening speech

Bigger facilities, better customer service and world-class Porsche products: This is the promise that lies beyond the impressive façade of the new Porsche Centre Sungai Besi where the total customer experience just went up a whole new level.

Porsche Arnt Bayer, CEO SDAP with 911 Targa 4S (2)

Speaking at the opening ceremony, Arnt Bayer, Chief Executive Officer of Sime Darby Auto Performance said, “We are thrilled to be moving in-to the central automotive hub in Kuala Lumpur with the new flagship facility. With this new 3S centre, it is a big step forward for us to provide better service to our customers. Sungei Besi is also the first Porsche Centre in Malaysia that complies to the new Porsche corporate architecture. We look forward to providing customers a complete ownership experience.”

Porsche Arnt Bayer, CEO SDAP with new Cayenne GTS

In addition to the sales showroom and after sales facility, Porsche Centre Sungai Besi will also be home to training facilities catered to the technical team as well as to the sales force. This includes the rigorous preparation process of technicians and sales force staff Porsche Certified, a global certification program by Porsche AG.

Porsche CSB_Delivery Bay

“At SDAP, we ensure that your vehicles are taken care of by our team of highly skilled employees who are geared towards providing efficient support and customer satisfaction. With this new training facility, I am confident that we will be able to provide just that,” continued Bayer.

Porsche CSB_Interior Facade

To commemorate the opening of Porsche Centre Sungai Besi, SDAP introduced the highly anticipated new 911 Targa 4S and the new Cayenne models. With increased efficiency and improved performance, the new Cayenne models offer lower fuel consumption, yet delivers more power and higher torque than its predecessors. The 911 meanwhile calls upon legendary Targa styling and brings to life a modern classic.

Porsche CSB_Interior Panoramic View

Adding to the excitement of the event, guest and members of the media were invited to get up close to the plug-in hybrid sports car, Porsche 918 Spyder. The future of the supercar, the 918 Spyder achieved a record-breaking lap of 6:57 minutes around the Nürburgring Nordschleife.

Porsche CSB_Sales Gallery

About the 911 Targa 4S

The new 911 Targa is the fascinating symbiosis between the timeless design of the original Targa and the contemporary sportiness of the seventh generation 911. The return to the original concept, with its characteristic fixed Targa bar, breathes new life into the legend of the 911 Targa in the new models. It renews the Targa tradition with an innovative roof concept.

Porsche MD of Porsche Asia Pacific

The roof system consists of two moving parts: a soft top and a glass rear window. At the press of a button, the glass rear window opens to the rear and tilts. It is joined to the stowage box lid. At the same time, two flaps in the Targa bar open and release the soft top kinematics. The soft top is unlatched, folds to the rear into a Z-shape during the opening movement and stows behind the rear seats.


A panel running across the car behind the rear seats integrates the soft top. Finally, the flaps in the bar and the rear window close. When the top is stowed, a wind deflector integrated in the cowl can be adjusted manually. It reduces draught to the interior significantly.

Porsche Ribbon Cutting Ceremony

While the car is stationary, the roof can be opened or closed in about 19 seconds from controls on the centre console. To protect the car from damage, the standard integrated rear ParkAssist monitors the area behind the 911 Targa while the roof is opened and closed. If the sensors detect an obstacle within a range of less than 40 centimetres, a warning sounds. This prevents the rear window that is being tipped back from colliding with a closely parked vehicle or other object standing behind the 911 Targa. The 911 Targa 4S develops 294 kW (400 hp) from a 3.8-litre engine. Its top speed is 296 km/h, and it handles the benchmark sprint to 100 km/h in 4.4 seconds when equipped with PDK and the Sport Chrono package. Fuel consumption ranges from 10.0 to 9.2 l/100 km (237-214 g/km CO2), depending on the transmission fitted. So, the car’s engine and vehicle performance data as well as fuel efficiency are equivalent to those of the 911 Carrera 4 Cabriolet.

Porsche SB_Workshop Area (2)

About the new Cayenne models

Increased efficiency, even more precise handling, a sharper design and even more extensive standard equipment – these are its defining features. Five models are available right from the start: Cayenne, Cayenne Diesel, Cayenne S, Cayenne S Diesel, and – as a world premiere – the Cayenne S E-Hybrid, the first plug-in hybrid in the premium SUV segment. It offers outstanding fuel consumption and emission values in the premium SUV segment: 3.4 litres per 100 kilometres and 79 g/km CO2 are figures that speak for themselves, especially considering that it is a vehicle with all-wheel drive. Together with the Panamera S E-Hybrid and the 918 Spyder, Porsche is the only manufacturer worldwide to offer three plug-in hybrid models.

Porsche Arnt Bayer, CEO SDAP with 911 Targa 4S (1) Porsche CSB_Workshop Area (1)

All Cayenne models boast improved performance and torque coupled with lower fuel consumption: this is no contradiction for Porsche. The familiar engines have been upgraded and optimised for the Cayenne. They consume less fuel than their direct predecessors and yet have improved performance figures.

Porsche Centre Sungai Besi

The Cayenne S with a 3.6 litre V6 bi-turbo engine is new. This engine was specially developed for Porsche SUVs and was initially fitted in the Macan. In the Cayenne S, it surpasses the previous V8 engine in all key data. The bi-turbo charging and downsizing via a reduction of the engine capacity and the number of cylinders enable a clear efficiency increase coupled with improved driving performance. For example, the power output has increased by 20 hp to 420 hp and the torque has increased by 50 Nm to 550 Nm, whilst the fuel consumption has fallen by 0.9 litres to less than ten litres per 100 kilometres. The power output of the top model Cayenne Turbo has also increased by 20 hp to 520 hp and the torque by 50 Nm to 750 Nm. It therefore accelerates three tenths of a second more quickly than its predecessor and reaches a top speed of 279 km/h. Nevertheless, fuel consumption has been reduced by 0.3 l/100 km.


Not only the new Cayenne S E-Hybrid but also the diesel models set standards in fuel consumption. The Cayenne Diesel now has more power and torque coupled with a reduction in fuel consumption and therefore an increased maximum range. Thanks to a larger turbocharger, the maximum power output of the three-litre V6 engine has increased by 17 hp to a total of 262 hp, whilst the maximum torque has increased by 30 Nm to 580 Nm. This is manifested in the sprint from 0 to 100 km/h that is now 0.3 seconds faster and a top speed of 221 km/h – with fuel consumption of 6.8 to 6.6 l/100 km.


The Cayenne S Diesel cleverly combines the advantages of a charged diesel engine with the emotional appeal of a petrol engine. The 4.2 litre V8 turbodiesel engine develops a power output of 385 hp and an impressive 850 Nm of torque and thus offers ample power reserves for every situation. It sprints from 0 to 100 km/h in 5.4 seconds. The top speed is 252 km/h. Fuel consumption in accordance with the NEDC is 8.0 l/100 km.

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