Automotive

Published on May 5th, 2015 | by Daniel Sherman Fernandez

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Perodua Sentral, PJ Commence Operations Today

Perodua’s first flagship one-stop 3S (Sales, Service and Spare parts) centre in Section 19, Petaling Jaya began operations today as part of its customer satisfaction transformation initiative, which began in 2011. The new flagship 3S centre, which is called Perodua Sentral, is a new benchmark for Perodua as it focuses on seamless sales and after sales operations for the convenience of its customers.

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“This new outlet will set a new standard and benchmark for all our other outlets in the country with focus on delighting our customers.”

“It will be a ‘game changer’ as we continue to strengthen our brand and position in the domestic market while increasing our visibility in the regional footprint,” Perodua President & CEO, Datuk Aminar Rashid Salleh said.

He said the improved services offered were the result of a 5-year study within its transformation initiative to become globally competitive. These transformation initiatives are “Production Transformation”; “Product Transformation”; “Procurement and R&D Transformation”; and “Customer Satisfaction Transformation.

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Aminar said that the other 3 transformation initiatives were already being carried out with the Perodua Axia being the first model produced by transforming its manufacturing operations.

“Perodua Sentral is a new beginning, a new transformation for Perodua as we work to delight our customers on a personal level from the very moment he or she enters our gates,” Aminar said.

“This facility will also have Perodua’s very own café within the showroom, which will feature a signature dish for anyone who wishes to stop by and visit us,” Aminar said.

The flagship 3S centre, which costs almost RM40 million to build, has 2 basement parking levels (184 parking bays), a sales showroom, 37 service bays, 2 floors for sales and after sales operations and one floor for events.

Aminar said that Perodua is now working to replicate this 3S flagship in selected regions nationwide to ensure that the new level of customer service is incorporated in all the processes and customer touch points.

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