Published on October 4th, 2015 | by Subhash Nair


PROTON Launches the DRB-HICOM Elite Card

PROTON today announced a loyalty programme, allowing all registered Proton owners to sign up for the Elite Card to start enjoying exclusive benefits. The card, known as the DRB-Hicom Elite Card was introduced at the Alami PROTON Carnival, from 3rd to 4th October 2015 where a dedicated booth was set up for Proton owners to register for free. All registrations during Alami PROTON Carnival event will be entitled for 300 pre-loaded Elite Points which will be given under PROTON DRB-HICOM Elite Programme for Proton owners.

The programme is based on points collection and redemption. It aims to reward consumers with 1 Elite Point for every RM1 spent at any PROTON outlets or participating merchants nationwide. Members will earn Elite Points for every transaction that they make with any participating merchants of the programme. They also can keep track of their Elite Points balance history and expiry by logging in to or calling the Elite hotline at 1-300-888-303.


As an Elite member, other advantages include Home Assist, Lifestyle Assist and Concierge Assist, Accident and Breakdown Towing Assistance and Emergency Roadside Assistance and Discounts and Perks Redemption.

For Home Assist, members are entitled to request for assistance in issues like plumbing repairs, air-conditioning service and repairs, electrical wiring repairs, locksmith, cleaning of carpets, and pest control services, among others. For the Lifestyle Assist and Concierge Assist, members can seek assistance to hotel and restaurant reservations, golf tee-off reservations, flower deliveries, and ticketing.

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As for the Discounts and Perks Redemption, members shall be entitled to a special discount of up to 30% on the published rate at selected hotels/resorts and MASA’s car rental business partner i.e. Avis Rent-A-Car. Apart from that, members of the loyalty programme are also entitled to a discount of 5% of the premium rate for motor insurance renewal made via DRB-HICOM Elite Programme at Multi Automotive Service and Assist (MASA), a DRB-HICOM Berhad subsidiary.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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