Automotive

Published on October 2nd, 2015 | by Subhash Nair

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Trackside Excitement for Winners of Shell Advance Winners

Five lucky Malaysians had the opportunity to catch the best young Asian riders in action at the fourth round of the 2015 Shell Advance Asia Talent Cup (SAATC) motorcycle racing championship in Zhuhai International Circuit, China, recently.

Contest winners could choose to go on the go-karts at the event

The five were Annuar bin Chik, 49, from Selangor; Khoo Hong Lee, 59, from Johor; Ng Hock Yong, 44, from Johor; Ng Sow Keng, 54, from Selangor; and Rusainy Zaman bin Jusoh, 41, from Pulau Pinang. As Grand Prize winners of the 2015 SAATC promotion held from 1st May till 30th July, 2015, they had received an all-expense paid trip to Zhuhai to lend support to the seven Malaysian riders competing in that round.

Shell Associate Brand and Communications Manager Jamie Lai (2nd left) and Shell Advance Brand Manager Desiree Cheng (R) posing with the ATC riders who turned up to support the event

Nineteen year-old rider Adam Norrodin gave hope for a Team Malaysia victory with pole position during qualifying for Race 1 but a mistake in the actual race meant that it was not to be. In Race 2, he again performed strongly and was in second position for much of the race only to finish fourth in the end. Sixteen year-old Helmi Azman was the next best performer with 8th placing in both races followed by lanky Fakhrusy Rostam who was placed 10th. Shafiq Rasol and Azroy Anuar had missed fortunes when both crashed in the first race although the latter performed credibly by finishing in 9th place in Race 2.

Shell Associate Brand and Communications Manager Jamie Lai (3rd fr left) and Shell Advance Brand Manager Desiree Cheng (3rd fr right) handed over sponsored Shell Advance Ultra oil to ATC riders

A week after the Grand Prize winners had enjoyed their trip to China, Consolation prize winners were treated to a fun day out on the tracks at the Elite PLUS Speedway Go-Kart Track at Shah Alam. They were given an opportunity to go on laps on MiniGP bikes or go-karts, compliments of Shell Advance. Some of the Malaysian riders taking part in the 2015 SAATC also came for a meet-and-greet session and to train at the track.

Shell Lubricants General Manager Leslie Ng, said that the consumer contest further strengthened the brand’s association with motorsports.

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“Our aim is to help bikers enjoy every ride by experiencing more power and a smoother ride every time with our Shell Advance range of motorcycle lubricants. The trip to Zhuhai and the track day at Elite Speedway also provided an immersive experience of the exciting world of motorsports to our loyal customers,” he said.

Shell fuels and lubricants have been at the forefront of international motorcycle racing for years. Its technical partnership with Ducati which started in 1999 with the World Superbike Championship, was extended to include the MotoGP™ championship in 2003. In 2014, Shell Advance signed a three-year deal to become the title sponsor of the Asia Talent Cup.

Shell Malaysia has also recently renewed its title sponsorship of the Malaysia Motorcycle Grand Prix, having reached an agreement with Dorna Sports, the MotoGP™ rights holder, to support the FIM MotoGP™ World Championship and the Sepang International Circuit’s hosting of the Malaysia Motorcycle Grand Prix for the 2015 and 2016 championship seasons.

A Shell Advance contest winner doing a lap on the 150cc MiniGP bike at Elite Speedway Track in Shah Alam

Shell Advance, the leading motorcycle engine oil brand in Malaysia, has also just launched its flagship product, Shell Advance Ultra with PurePlus Technology, in limited edition packs in conjunction with the upcoming 2015 Shell Malaysia Motorcycle Grand Prix.

These limited edition packs come in different collectible designs. The Shell Advance Ultra 10W-40 features the Malaysian Shell Advance Asia Talent Cup riders and also Malaysian Moto3 rider Zulfahmi Khairuddin while the 15W-50 features the Ducati Corse MotoGP team.


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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