Published on October 8th, 2015 | by Subhash Nair


UFirst, Perodua 1st Loyalty Programme, Reached 25,000 Members

The first Perodua loyalty programme reached a milestone when it registered 25,000 members since it was officially opened for registration in 1st August 2015 and has successfully conducted its first official outing with nearly 200 members over the weekend.

This first activity, dubbed the UFirst Adventure Quest took place at the UK Farm Agro Resort located in Kluang, Johor where participants took part in family related fun, outdoor activities for cash prizes.


“UFirst is more than just a rewards programme as we also incorporate various activities to be closer to our valued customers,” Perodua President and CEO, Datuk Aminar Rashid Salleh said. The 200 members came in 50 cars to complete 6 challenges. The winner took home RM2,000, while the runner up and second runner up received RM1,200 and RM800 respectively.


All team members received an exclusive adventure gift pack worth RM150. In addition, all participants were eligible for a lucky draw which prizes include smartphone, digital camera and tablet. During the UFirst Adventure Quest, participants were able to get closer to nature and enjoy other activities such as night safari, horse rides etc together with their families and friends.

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“UFirst Adventure Quest is an awesome short getaway” said Sue Ann from Team Atomic. And generally other participants are also agreeing with her and request for more activities in the future.


The UFirst programme was introduced on 1st August this year to reward its customers for their trust and loyalty, while its name reflects Perodua’s commitment towards placing their customers first in whatever they did. To complement UFirst official website,, a mobile app was also introduced to provide convenience to its members. With this app, customers can easily access to promotions from Perodua’s participating partners and the Perodua Smart Assist emergency assistance, plus a GPS-linked feature to locate any Perodua showroom, service centre and Body & Paint hub.

1st Runner up

This is the first customers based mobile app by an automotive company in Malaysia. Other interesting offers include – From 1st October to 31st December 2015, UFirst members who buy a new Perodua or service their vehicle at authorised Perodua outlets are entitle to join ‘UFirst SMS Frenzy Contest’ which offers 10 Samsung S6 Edge Plus units to be won!

2nd Runner up

“And for those who have missed our earlier event, they can view the experience at #UFirst_Perodua_Passport. The next event “UFirst Warrior Challenge” will be opened for registration in December 2015! Download the UFirst App and be in touch with our latest update,” Aminar said.

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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