Published on November 10th, 2015 | by Daniel Sherman Fernandez0
SHELL V-POWER LEGO® COLLECTION RACES INTO SHELL STATIONS
Shell has launched its new Shell V-Power LEGO® Collection, an exclusive range of buildable Ferrari collectibles made out of LEGO bricks. Available at Shell stations across the country, the new range embodies the spirit of technological innovation and improved performance that is at the heart of Shell V-Power fuels.
Created in collaboration with Ferrari and the LEGO Group, the Shell V-Power LEGO Collection introduces six new models that promise to delight customers when they fuel up or purchase at Shell. The collection includes four iconic Ferrari cars, a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO Minifigure, and a Shell Station modelled after the one at Fiorano Circuit, Scuderia Ferrari’s private racetrack in Maranello, with a Shell Scientist LEGO Minifigure.
“We are excited that through the Shell V-Power LEGO® Collection, we can bring people together – motorists, race fans, toy enthusiasts, children and adults alike – making Shell a happy pit stop for all. We believe that the simple act of building can be more meaningful and fun if shared with others. Our hope is for our customers to not simply build the Shell V-Power LEGO Collection but form closer bonds in the process,” said Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn. Bhd. and Shell Timur Sdn. Bhd.
“Many of us have played with LEGO bricks as a child, so why not relive the good old days with friends? With the school holidays fast approaching, perhaps parents can spend more time with their children by building Ferrari collectibles and LEGO playsets,” added Tuan Haji Azman.
With a minimum purchase of RM40 of Shell V-Power and Shell FuelSave or 4-litre purchase of Shell Helix motor oil, customers will be able to purchase one of the six LEGO models, priced between RM9.90 and RM13.90.
Motorists will also have the special opportunity to purchase the limited-edition Shell Tanker for RM9.90 with every RM40 pump of Shell V-Power or purchase of Shell Helix HX5 & HX7 (4-litre), and FREE with every purchase of Shell Helix Ultra(4-litre).
The Shell V-Power LEGO® Collection
The collection celebrates the shared passion for performance in Shell’s 60-year Technical Partnership with Scuderia Ferrari. Shell has worked together with Ferrari and the LEGO® Group for more than half a year to create the new cars and playsets. The model cars in the new collection feature the smallest pull-back motor ever produced by the LEGO Group, created specially for Shell to propel each vehicle more than 2 metres on a single pull.
New models will be released every Sunday from 1 November until 13 December 2015, and will be available for purchase until 31 January 2016 or while stocks last.
Customers are encouraged to share on social media photos of their Shell V-Power LEGO models and building moments with loved ones and friends by using the hashtag #ReadySetBuild.
Shell is also inviting the public to visit Shell V-Power LEGO activity centres at Sunway Pyramid (5-8 Nov) and Gurney Plaza, Penang (12-15 Nov) where they will get the chance to view LEGO model Ferrari cars up close and enjoy interactive games and activities.
Roving trucks will also bring the Shell V-Power LEGO experience to the public with a life-sized LEGO replica of the Scuderia Ferrari Formula One car to Klang Valley, Ipoh, Melaka and other selected locations nationwide.
For more details on the collection and upcoming activities, please visit www.shell.com.my/lego.