Published on February 6th, 2016 | by Subhash Nair


1st Ever Rolls-Royce Dawn Sells for US$750,000

It is one thing to bid on a prize as rare as a Bespoke Rolls-Royce and quite another to bid on the once in a generation opportunity to be the first owner of the newest member of the Rolls-Royce Motor Car family, the all-new Dawn. On Saturday, January 30, 2016, a winning bid of $750,000 secured this honor for an avid car collector as he became the first owner of the most sought after motor car on the market and a generous benefactor of the Naples Children & Educational Foundation. Dawn was the highlight of the Naples wine auction this past weekend which raised $11.1 million for the local charity.


All proceeds from the Festival support the Naples Winter Wine Festival’s founding organization, the Naples Children & Education Foundation (NCEF), which has given out annual grants to more than 40 nonprofit agencies and has impacted the lives of about 200,000 children.


Unveiled last September in a breakthrough digital launch, Dawn has been heralded as the “sexiest Rolls-Royce Motor Car ever offered.” Excitement for the new Drophead Coupe has been exceptional with the first model year already being fully subscribed. The most social of super-luxury drophead motor cars, this exquisite motor car – commissioned specifically for this moment – boasts a stunning Andalusian exterior finish with a Deep Red roof, offset by an Arctic White and contrasting Consort Red interior appointed in the finest quality leather in the world.

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The vehicle is finished in full Santos Palisander Canadel Paneling – a handcrafted finish of open pore Indian Rosewood – covering the front fascia, doors and wrapping onto the back deck. Bespoke Treadplates commemorate “Build No.1 for Dawn in North America.”


The first Dawn will be delivered in April of this year through Rolls-Royce Motor Cars Naples Florida. First customer deliveries of Dawn globally will follow immediately.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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