Published on February 5th, 2016 | by Subhash Nair


Hyundai’s New TV ad Is a Little Too Weird to be Touching

OK, yesterday’s Walken commercial was a bit stale but this one by Kia’s sister company, Hyundai is really weird. Just look at that cover photo, there’s an engine coming out of a baby’s chest!

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The background music shows that the ad agency behind this video obviously wanted it to be touching or heartfelt or something to that effect. But when you have an actual engine block sticking out of someone, the message can be distorted somewhat. See it’s all about having a consistent tone, and we’re just not sure how we’re supposed to feel with this ad.

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About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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