Published on February 24th, 2016 | by Daniel Sherman Fernandez


Stephan Winkelmann to be NEW CEO of quattro GmbH

VLN Langstreckenmeisterschaft Nuerburgring 2011, 6h ADAC Ruhr-Pokal-Rennen (2011-08-27): Frank Biela, Christian Hohenadel, Michael Ammermueller (Audi TT RS). Foto: Jan Brucke/VLN

As of March 15, 2016, Stephan Winkelmann will be the new CEO of quattro GmbH, a 100 percent subsidiary of AUDI AG, which produces and distributes the high performance R and RS models. Winkelmann was President and CEO of Automobili Lamborghini S.p.A. since January 1, 2005. Heinz Hollerweger (62), the current Head of quattro GmbH, is to retire after almost 40 years of successful work for Audi.


“With his experience from more than eleven years in charge of Lamborghini, Stephan Winkelmann will be a key contributor to the further growth of quattro GmbH,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. quattro GmbH includes the Audi Sport brand with customer motorsport, the development and distribution of the R and RS models, the accessories of the Audi Sport collection and the car‑customizing services of Audi exclusive. In the future, the Audi Sport brand is to be positioned more clearly.

As CEO of Lamborghini, Winkelmann was responsible for substantial investment in the future of the company from 2005 onwards. He developed Lamborghini into one of the world’s leading manufacturers of super sports cars. In 2015, the brand with the raging bull achieved a new record with deliveries of 3,245 units. Lamborghini is also a pioneer in the field of automotive lightweight construction and in the development of innovative carbon‑fiber technologies.


As of 2018, Lamborghini will produce a third model series for the first time, which will be made alongside the Huracán and Aventador models at its site in Sant‘Agata Bolognese: a highly sporty SUV. Winkelmann also pushed forward with the expansion of Lamborghini’s sales organization. Under his leadership, the number of Lamborghini dealerships has tripled in the last decade. This year, the brand with the raging bull celebrates the 100th birthday of the company’s founder, Ferruccio Lamborghini.

In May 2014, Winkelmann was presented by President of Italy Giorgio Napolitano with the Grand Cross, the country’s highest order of merit, for his achievements as CEO of one of the most important Italian companies. Before Winkelmann became CEO of Lamborghini in 2005, he was the Board of Management Chairman of Fiat Auto Austria, Switzerland and Germany.


Stephan Winkelmann succeeds to Heinz Hollerweger (62), who will be retiring. “Heinz Hollerweger has been one of the catalysts for Audi’s path into electric mobility,” stated Stefan Knirsch, Board of Management Member for Technical Development at AUDI AG. “He also contributed decisively to the success and expansion of quattro GmbH.” The Audi subsidiary’s sales increased in 2015 by 13 percent to more than 17,000 units.

Hollerweger also achieved a lot with the development of Audi Sport, which includes the brand’s sporting activities such as customer motorsport under the label of Audi Sport customer racing, the R and RS models, and the accessories of the Audi Sport collection.

Template BHP

Heinz Hollerweger was born in Austria and started his career at Audi in Ingolstadt in the area of acoustics in 1977. Twelve years later, he moved to the Audi site in Neckarsulm as head of acoustics, and returned to Ingolstadt three years afterwards as head of vehicle inspections. From 1997 until 2005, he was responsible for the area of vehicle physics. After that, he was in charge of overall vehicle development. In that position, he was responsible for numerous show cars that later went into series production, such as the Audi Q5 custom concept, predecessor of the successful Audi SQ5.

Furthermore, Hollerweger coordinated the entire test activities of the Technical Development division. During his time as head of overall vehicle development, more than 70 models were developed to series maturity.


Hollerweger has been one of the catalysts of electric mobility. With the R8 e-tron, he and his team designed a sensational electric super sports car for the Frankfurt Auto Show in 2011: a powerful sports car with electric drive, the first test vehicle of its kind. It was later developed to series maturity at quattro GmbH.

Goodyear eagle 650x85(DSF)

In April 2014, Hollerweger became Head of quattro GmbH, where his responsibilities included the expansion of the RS portfolio and the development of the new Audi R8. In addition to the “Golden Steering Wheel 2015” in the sports car category and the “Auto Trophy 2015,” the Audi R8 also received numerous awards for its connectivity and is regarded as the benchmark for its segment in this respect. quattro GmbH was also highly successful with the R8 LMS in 2015, winning all of the renowned GT3 races worldwide.

About the Author is a service to the public and other website owners. is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. is not responsible for the accuracy or content of information contained inside.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑