Published on April 21st, 2016 | by Daniel Sherman Fernandez0
Ford Mustang Is Segment Best-Seller in Various Markets Throughout the World
In its first year of global availability, Ford Mustang became the world’s best-selling sports coupe. Demand for the iconic pony car remains insatiable.
According to company analysis of the most recent registration data from IHS Automotive, Ford sold around 110,000 Mustang Coupes globally in 2015 – topping all other sports coupe competitors. According to the company, the Mustang was the only sports coupe in the world with more than 100,000 units registered last year.
That record was achieved despite limited availability for most of the year in such key markets like China and the United Kingdom. Additionally, Ford sold around 30,000 Mustang Convertibles, for total nameplate sales of 141,868 vehicles – making Mustang far and away the best-selling two-door sports car in the world.
And it is believed that there is room for growth as many markets begin to take delivery of their full allotment. So far, global customers are most interested in V8-equipped Mustangs.
The preferred engine within the American market is the V8, except in Southern California where the 2.3-litre EcoBoost rules.
Mustang in Europe, Middle East and Africa
To date, more than 16,600 customers in Europe have ordered a Ford Mustang, which went on sale there last summer. Of the 13,000 sold last year, 4,700 are now in customer hands. Most sales came from the UK with 3,500 units.
In Germany, Mustang was the best-selling sports coupe in March, according to data published by German Federal Motor Transport Authority, KBA. Surprisingly, the 5.0-liter V8 is the No. 1 engine choice despite high petrol prices. One in three are also convertibles, the highest take-rate in the world. Also, the Mustang is the best-selling sports coupe in France for month of March.
EcoBoost, V8 pony cars are big in Asia
In fourth-quarter 2015, Mustang was the best-selling sports coupe in China as exports made their way to dealerships in volume, according to IHS registration data. Buyers in China favour EcoBoost versions.
In its first three months on sale in Australia, Mustang ranks as the best-selling sports coupe. Demand is so strong, the pony car was initially sold out through 2017, but an additional 2,000 Mustangs are slated to ship Down Under by the end of this year.
More than 90 percent of buyers in Australia and New Zealand are opting for the V8 version.
Mustang maintains leadership in North America
In March, Mustang sales of 12,563 cars in the United States outperformed sales of 12,248 for the new Chevrolet Camaro and Dodge Challenger combined. And just like in some many other markets, it is also the best-selling sports coupe, in this case the entire of 2015 and this far into 2016.
It is no secret that the Sime Darby Auto Connexion will be bringing in the Mustang with launch happening within this year. They’re still keeping prices to themselves, but expect the EcoBoost variant to be the prime seller. Although we do hope the V8 is kept at a ‘reasonable’ price… if it is made available.