Published on April 16th, 2016 | by Subhash Nair0
Mercedes-Benz Living @ Fraser launches in Singapore
Mercedes-Benz will extend its portfolio of premium business apartments in Singapore in collaboration with Frasers Hospitality, a leading global award-winning hospitality group. The nine Mercedes-Benz Living @ Fraser apartments have been designed and furnished by Mercedes‑Benz Style in cooperation with interior design specialists JOI Design Hamburg. To meet the evolving needs of today’s e-generation business and leisure travellers, Capri by Fraser is a design-led and high-tech hotel residence brand which cuts through the conformity of typical hotel accommodation offerings. It combines the facilities of a smart hotel with the space and informality of a serviced residence.
Ranging from 52 to 70 square metres, each Mercedes-Benz Living @ Fraser apartment is equipped with a kitchenette and spans out to a large outdoor private terrace with a hammock bed. The hotel residence is a stone´s throw away from Changi International Airport and a multi-purpose conference and exhibition venue. Guests have the option of a dine-in at the hotel residence´s all-day dining restaurant or opt for a take-away from its Deli.
A lobby bar is also available for those who enjoy a drink in the evenings. Mercedes-Benz successfully entered the exclusive premium serviced apartment market in autumn 2015 with six apartments in London’s Kensington district.
Mercedes‑Benz Living @ Fraser. With these apartments the premium automotive brand has succeeded in translating its expertise in cutting-edge design, innovative technologies and integrated mobility solutions to the serviced apartment sector. People will be able to experience the ‘modern luxury’ for which Mercedes is renowned even when they’re not on the road.
The interior design concept adheres steadfastly to the Mercedes-Benz design philosophy of sensual purity. Stimulating contrasts and surface finishes reminiscent of natural forms combine to create an unexpected feel-good atmosphere that speaks both to the heart and to the mind. Mercedes-Benz Living @ Fraser Singapore are aimed at the millennial travellers, who demands a 24/7 work life balance, without compromising on style and comfort. Through the interplay of urban elements, technology and intuitive usability the exclusive spaces offer the latest in modern living paired with the comfort and convenience of serviced apartments.
Luxurious concept of innovative technologies and new design elements
With the interior design Mercedes-Benz Style have succeeded in recreating the ambience and spaciousness of a Mercedes car in luxury serviced apartments. Inside the generously proportioned apartments the eye is immediately drawn to the Black Magic Wall – a media wall that is fully integrated into the design of the room. The black surface is a unique feature whose high-tech look matches the lifestyle of a tech-savvy generation. Further highlights of the interior design include the silver-grey sofa in the living area and the bed with headboard in the sleeping area.
The lounge chair and the integrated seating are both covered in silver S-Class leather. Lighting is provided by a chandelier embellished with Swarovski crystals, the same as those used in the headlights of the Mercedes-Benz S-Class Coupé. The Burmester® sound system is a further highlight. It combines significant design features with exquisite listening pleasure.
A table-top version of the perfume atomizer system found in Mercedes-Benz’s AIR-BALANCE package is another remarkable feature. The atomizer enhances the feel-good atmosphere in the room with subtle fragrances from the S-Class range. Other features from the world of Mercedes-Benz include a driving simulator in the Spin & Play room and trekking bikes with which guests can explore the city.
The apartments in Singapore can be booked from 15th of April 2016 at a price starting at SGD 400++ per day by visiting http://www.capribyfraser.com.