Published on May 7th, 2016 | by Daniel Sherman Fernandez0
Remember Lambretta, The Scooter?
Well, Lambretta, a brand from Innocenti corp based in Milan Italy is the parent company of this scooter producer is celebrating its 70th anniversary this year, and to help with that commemoration, the company is launching the Lambretta L70 Vendetta scooter.
In a released Press Release, Sébastien Stassin of KISKA (The design house behind the Vendetta design) said: “Lambretta is a treasured brand – a cult icon whose global cultural impact is as relevant today as it was last century. It’s not often that you’re given the opportunity to play an instrumental role in such a relaunch. The design team is honoured and excited.
Having relaunched Swedish motorcycle brand Husqvarna Motorcycles in 2014, and contributed largely to KTM’s brand success over the past 24 years, KISKA is up to the task. Working closely with the global development and investment team, Lambretta Consortium, KISKA has aimed to evolve the Lambretta design language, positioning it to take on the future realities of urban mobility, while honouring the brand’s compelling heritage.”
It will be interesting to see where this brand will move into next and if Malaysia will be a destination for its scooters.
( Picture by Braamnel Nel)