Published on June 30th, 2016 | by Daniel Sherman Fernandez0
Chevrolet Scores Big in J.D. Power Initial Quality Study in US
Five Chevrolet vehicles led their segments in the J.D. Power 2016 Initial Quality Study in America. No other brand has more J.D. Power Initial Quality awards than Chevrolet — for the fourth consecutive year.
Chevrolet’s focus on the customer has fueled a 3 percent gain in retail sales for the first five months of 2016. In the same period, Chevrolet’s share of the retail sales grew 0.6 percentage points, making Chevrolet the fastest growing full-line brand in the industry.
Chevrolet segment award recipients in the 2016 J.D. Power Initial Quality Study include the Silverado truck, Equinox SUV, Tahoe large SUV and Spark (city car segment).
The study, now in its 30th year, examines problems experienced by American vehicle owners during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles, with a lower score reflecting higher quality.
The 2016 U.S. Initial Quality Study is based on responses from more than 80,000 purchasers in the US and lessees of new 2016 model-year vehicles surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight problem categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2016.
Within the same parameters, we wonder how would the brand score here in Malaysia. Any guesses?