Published on June 30th, 2016 | by Amirul Mukminin0
Goodyear wins 8th Consecutive Reader’s Digest Trusted Brand Award
Goodyear, one of the world’s leading tyre brands, was presented with a Reader’s Digest Trusted Brand Award Malaysia, marking this year the brand’s eight consecutive win in the tire category. The recognition is a strong testament that Goodyear remains as the preferred and most trusted name for tires in Malaysia, owing to the high quality products and services delivered to consumers.
Based on a study centered on consumers’ opinion and feedback, the Reader’s Digest Trusted Brand proprietary research study is recognized as one of the most represented and objective branding surveys in the region. It recognizes trusted brands that enjoy international appeal, and also distinguishes themselves in the domestic market through strong connections and localised approaches. The criteria for the award includes cost, quality and desirability, as well as the ability to capture consumer’s attention, maintain their confidence, and win over their trust by holding fast to the brand’s core principles.
“We are glad to receive the award once again as it demonstrates the success of our business in earning our customer’s trust and loyalty to our products. Goodyear’s focus has, and will always be our customers, enhancing their driving experience with innovative tires and services that addresses their ever-changing lifestyle,” said Andy Cooper, Managing Director of Goodyear ASEAN, Korea, Taiwan & AP Distributor Markets.
“Consumers can look forward to more consumer-centric initiatives from Goodyear Malaysia, such as the Worry-Free Assurance programme we introduced a couple of years ago. We have been receiving very positive response from the market, and we are confident our upcoming initiatives will bring us to greater heights in our bid to deliver a more enjoyable driving experience to customers through our products and services,” he added.
“Goodyear’s corporate social responsibility platform, Goodyear Better Future focuses on building and supporting collaborative programs that create positive outcomes for people, communities and the world around us. We are committed to making a difference in the communities where we live and work,” noted Cooper.
Now in its 18th year, the Reader’s Digest Trusted Brand Awards are based on consumer feedback centred on six qualitative factors: trustworthiness and credibility, quality, value, understanding of consumer needs, innovation, and social responsibility. The survey for the awards is conducted by Ipsos, a globally respected research organization. It is carried out in five key markets across Asia (Malaysia, Hong Kong, Philippines, Singapore and Taiwan) to determine the brands most trusted by consumers in 42 different product and service categories.