Automotive

Published on July 19th, 2016 | by Daniel Sherman Fernandez

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BMW Introduces 1 Series Sedan Model. But Only in China

The BMW Group and BMW Brilliance Automotive Ltd. (BBA) will further explore the premium compact segment in China with the BMW 1 Series Sedan – the first compact sports sedan under the BMW brand. This makes BBA’s product range in the compact class even more comprehensive with premium entry-level cars covering segments of the Active Tourer, Sports Activity Vehicle, and Sports Sedan, attracting new customer groups to become premium car owners. The premium compact car segment is the fastest growing segment worldwide and in China.

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The BMW 1 Series Sedan is an exclusive model tailored and aligned to the needs of Chinese customers, solely produced and specifically sold in China. The development and testing of the new car was taken place in the BMW headquarters with the involvement of Chinese engineers.

The new car also performed intensive road tests in respect to different circumstances of road conditions and climate situations on different terrains in China. With the BMW 1 Series Sedan, BMW engineers have made a lot of specific fine-tuning and improvements according to the Chinese customers’ habits and vehicle-use environment.

The BMW 1 Series Sedan is originated from the concept car BMW Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the BMW 1 Series Sedan maintains design elements of the concept car, including BMW’s typical body proportion. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.

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