Published on July 21st, 2016 | by Subhash Nair0
Mercedes-Benz Malaysia Posts Best Quarter in Terms of Sales and Customer Satisfaction
Mercedes-Benz Malaysia completed the first half of 2016 with another record-breaking performance. Delivering a total of 6,017 cars to customers in the six-month period ending June 2016, the premium German marque registered double-digit growth of 17 percent compared to the same period last year.
Consequently, Mercedes-Benz Malaysia retains its position as the leading premium brand in Malaysia, with Year-to-Date June market share of 2.5%, maintaining record unit sales for the 16th consecutive month. In addition, Mercedes-Benz Malaysia achieved a new milestone in June 2016, recording its best ever month with a total of 1,203 cars sold, and recording its best ever quarter in the 2nd Quarter of 2016 with a total of 3,359 cars sold.
The Mercedes-Benz Malaysia service network handled a record number of 52,700 cars during the first half of the year, an increase of 18 percent compared to the same period last year. Notwithstanding, the significant increase in vehicles serviced, Mercedes-Benz Malaysia achieved its best Customer Satisfaction Index (CSI) After Sales rating in history and achieved a leadership position in the competitor benchmark study.
The company continues to concentrate efforts on key customer touch points through its expansive authorised dealer network to enhance the retail experience and customer service.
On the sales side, Mercedes-Benz Malaysia’s locally produced limousines surpassed the previous record set in the first half of 2015, posting a 9 per cent growth with sales of 4,146 units. The ever-popular C-Class led this segment with sales of 2,534 units, marking a 130 percent growth. The flagship S-Class posted 549 vehicles sales, while 1,063 units of the E-Class were delivered to customers in the first half of the year.
576 units of Mercedes-Benz’s SUV range were sold in 2016, including 483 GLCs and 93 GLEs. In the compact segment, the A-Class, B-Class, CLA and GLA models recorded 1,278 units in sales. The new-generation A-Class saw an 18% increase in sales.