Published on July 11th, 2016 | by Daniel Sherman Fernandez0
Record Sales for Lamborghini in First Half of 2016: Deliveries Exceed 2,000 Units
In the first six months of the 2016 fiscal year, Automobili Lamborghini set a new sales record in its history. With 2,013 cars delivered to customers the company surpassed the 2,000 unit mark for the first time in a half year period. Furthermore, June 2016 has been a record month in the company’s history with 416 units delivered to customers worldwide.
“Thanks to the enlargement of the Huracán family, including introduction of the Spyder and rear-wheel drive version in markets worldwide in spring this year, we were able to deliver an exceptional sales performance in the first six months of 2016,” said Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini S.p.A. “With a solid order bank, not only for the Huracán, but also for our V12 model the Aventador, we aim to outperform the last year’s sales record yet again.”
Lamborghini is a global brand and sales distribution is well-balanced among the three regions: EMEA (Europe, Middle East, Africa), America and Asia Pacific, which each account for approximately one third of global sales.
With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 1,882 units in the first half of 2015 to 2,013 units in the first half of 2016. This marks an increase of 7%. The largest markets are the USA, Japan, UK, Greater China and Germany.
Thanks to the 1,370 units delivered of the V10 Huracán model, the first half of 2016 has been the most successful semester yet in Lamborghini’s history for V10 sales. Sales figures of the Huracán in the first 24 months after market introduction were up by 87% compared to its predecessor, the Gallardo, in the same period after market launch.
Deliveries to customers of the twelve-cylinder Aventador totaled 643 units. The success story of the Aventador is reflected also in sales figures for the first 58 months after market introduction, which were up by 127% compared to its predecessor, the Murciélago, in the same period after market launch.