Automotive

Published on August 18th, 2016 | by Subhash Nair

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Ford’s VR Storytelling App Gives Fans a 360-degree View of Company Innovations

Picture yourself standing trackside at one of the biggest auto races in the world, next to one of the hottest supercars ever made. The sights, the sounds – all of it so intense. Only you’re not really there, you’re thousands of miles away in your bed.

The new Ford virtual reality app makes all of this possible. Launching today for iOS and Android users in the United States, Ford’s new virtual reality app delivers a powerful storytelling platform for consumers and fans to experience Ford innovations like never before.

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The first piece of featured content is the story behind the all-new Ford GT’s return to the 24 Hours of Le Mans. Fifty years after the original victory, the innovative balance of power and efficiency in Ford’s EcoBoost® engine delivered an incredible class win earlier this year.

To help achieve its goals, Ford partnered with integrated production company Tool of North America, a leader in virtual reality and 360-degree content and mobile app creation. Tool has won numerous awards for innovation in storytelling, including Emmys, The One Show, South by Southwest, AICP and the Cannes Lions Palme d’Or.



The Ford virtual reality app is accessible to anyone with a mobile device. Each piece of content offers users the option to experience it with a virtual reality headset, but headsets are not mandatory.

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Ford virtual reality app users can expect the next story to debut in September, featuring Hoonigan Racing’s Ken Block and Ford Focus RS RX. Users with their push notifications turned on will get the update when new content goes live.

You can download the app now for iOS and Android devices.


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