Automotive

Published on August 5th, 2016 | by Subhash Nair

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Isuzu D-Max Sales Up in First Half of 2016

Demand for the ultra-fuel- efficient and highly-dependable Isuzu D-Max rose in the first six months of 2016, bucking the downward trend of the overall automotive market in general and the pick-up truck segment in particular that saw a contraction of 15 percent across the board.

Sales of Isuzu D-Max rose to 3,069 units, recording a 10.6 percent increase over the corresponding period in 2015 while its market share gained 3.4 percent to command a 14.7 percent market share in its pick-up truck segment.

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In announcing the results, Executive Director of Isuzu Malaysia Hajime Machimura said that the high demand remained consistent with previous market trends when consumer sentiment was at its ebb.

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The Isuzu D-Max has been proven to be one of the toughest and most fuel efficient pick-up trucks in the market, having traversed the heart of Sabah’s interior numerous times over the years in the Borneo Safari off-road challenge while remaining the undefeated Asian Auto Fuel Efficiency Award trophy holder for a record six consecutive times.

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Based on the current sales momentum of the Isuzu D-Max and the heightened customer-centric efforts by the company, Isuzu Malaysia is confident that its sales performance this year could better the 6,042-unit record achieved in 2014 despite the downward forecast by the Malaysian Automotive Association (MAA).

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For the latest model line-up of Isuzu vehicles and the nearest Isuzu authorized dealership, please visit www.isuzu.net.my/home


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