What Is Luxury On Wheels?


Published on October 6th, 2016 | by Daniel Sherman Fernandez


What Is Luxury On Wheels?



According to Webster’s NewWorld dictionary the definition of luxury is: the unusual intellectual or emotional pleasure or comfort derived from some specific thing, something producing such pleasure or comfort, and of course, the use and enjoyment of the best and the most costly things that offer the most physical comfort and satisfaction.


While things like prestige, exclusivity, and premium price tags are the enduring hallmarks of buying luxury items, however, there is much more to luxury than that. There is an evolution and change to the definition of the word ‘luxury’. This new definition centers on the more easily attainable aspects of luxury; something that our modern living, mass consumption lifestyles have caused the masses to move away from and now, we are returning to them: they are the aspects of quality and comfort. These are coming back and are much sought after, especially in Asia.

Big name luxury brands also see this trend and are coming out with affordably priced versions of their high end items making it attainable by more people. While some of these luxuries like small goods like some handbags, shoes, accessories, chocolate, coffee, and other edibles fall into this area. There are car makers like BMW who have been the symbol of ‘Luxury with performance’ across the globe for more than 100 years now and is still leading the pack.


Known to be exclusive, innovative and individual, every BMW is delivered to the customer with comprehensive standard equipment features and a high-class cabin for bespoke luxury and driving pleasure. Extensive consideration is given to material selection in every BMW starting from the simple and involving 1-Series to the commanding 7-Series.

The highest-quality, authentic materials adorn the cabin, with ease of operation and intrinsic beauty as fundamental priorities for the interior. Throughout the cabin, the controls for these latest technologies are luxuriously enclosed amid the finest leather and genuine wood accents, delighting the senses and cosseting the occupants in a first-class ambience. Even the audio speaker grilles convey an ultra- luxury ambience, precision-machined of high-grade material.

Passenger space is a key component of interior comfort, luxury and design, and the new 7-Series has significantly improved spaciousness, derived in part from a well designed cabin.



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