Perodua’s Market Share Hits All-Time High at 35.7% for 2016
Perodua sold over 207,100 vehicles for 2016, which it estimates to comprise 35.7% of the 579,600 total industry volume for the year, making it the highest market share in the compact carmaker’s history.
“Despite 2016 being a challenging year, we are pleased to announce that all our models; from the Bezza to the Alza; are number one in their respective categories,” Perodua President & CEO, Datuk (Dr) Aminar Rashid Salleh said.
“Despite being launched in July, we are happy to announce that the Bezza sold over 36,000 units for 2016, making it the number one compact sedan in the ‘A’ segment,” he added.
Subsequent to achieving an estimated market share of 35.7% for 2016, Perodua is the country’s most preferred automotive brand for 11 consecutive years.
On the total industry volume, Perodua sees a slight improvement to the market with a 2% growth of the total industry volume to 590,000 units in 2017 from 579,600 in 2016.
Based on the projection, the company aims to capture 34% of the market share or to sell 202,000 vehicles in 2017.
Despite the tough sales environment locally, its export volume grew by 6% in 2016 to 4,700 units from 4,400 units in 2015; with over 60% of its exports are to Indonesia.
On profitability, Aminar said that Perodua would focus more on its after sales for revenue growth.
“We are investing more in our after sales business to further improve our earnings, in fact, 2016 saw many records being made with over 2 million vehicles visiting our service centres nationwide,” he revealed.
With the increase in service intakes, Perodua recorded a service revenue of RM682 million compared with RM600 million service revenue in 2015.
On production, Perodua made 213,000 vehicles last year compared with 229,000 vehicles in 2015. The reduction in production was due to decreased demand for vehicles in 2016.
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