Isuzu Marks Record Year with Improved Ranking in Malaysia
Isuzu celebrates another milestone as it marks a record year of clinching 6th placing in overall sales as the most popular vehicle brand in Malaysia, from 7th last year.
According to the overall sales figures released by the Malaysian Automotive Association (MAA), Isuzu Malaysia remains the best selling ELF light-duty truck for seventh consecutive years, and Forward medium-duty truck for the third time.
Isuzu also continued its domination of the Malaysian truck market, taking a commanding 38.9% share of the market.
Sales volume for the Isuzu D-Max in the pick-up segment increased by 10% despite the decline in total industry volume (TIV) in this segment by 19%, which directly improved its market share from 11% to 15%. At a glance, both D-Max and mu-X are now the top truck brands in the market.
Last year, Isuzu remained the No. 1 commercial vehicle (CV) operator in Malaysia, although sales for the overall automotive industry performance plunged by 13%.
Isuzu CEO, Matsuoka attributed the successful performance in retaining its position and improvement in market share, to the outstanding quality of their vehicles and its priority to customer satisfaction by conforming to its 3S concept of Sales, Service and Spare Parts.
Amidst intense market forces against the industry as a whole, he added that the company’s broad initiative to reach out to its customers resulted in them setting up an office in Kuching in November last year, which contributed to the exceptional response by Malaysian drivers.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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