Published on March 13th, 2017 | by Subhash Nair1
2,000 Bookings of the New Honda City in 10 Days
Honda Malaysia has achieved its one month booking target of 2,000 units for the New City within 10 days of its official launch on 2 March 2017.
The New City is the second model that was launched by Honda Malaysia this year. It continues the momentum of Honda sales and Honda Malaysia is confident of achieving its 100,000 units target for this year.
The New City which offers ‘C-segment features at B-segment price’ has been well accepted by Malaysians. Many young families and single working adults are excited with the price of the New City which was maintained for the E and V variants while the new S variant price which is slightly lower than the previous S+ variant. Customers find that the New City gives high value for money at these price points, in particular the numerous features which are usually found only in a class-above sedan.
The V variant is the most popular variant, leading the bookings at 44% followed by the E variant at 38%. The S variant which has the most additions in terms of new value-added features experienced more than a threefold jump in bookings to 18%, as compared to its previous 5% ratio. From the bookings, Lunar Silver Metallic colour is the most sought after by customers.
Honda Malaysia assures customers that they are working hard to deliver the New City to all the new owners and that stocks are available at the current booking pace.
The New City offers a refreshed exterior that uplifts the sleek and stylish look of the car. For the V variant, the model is further complemented with LED Headlights with LED Daytime Running Lights, LED Front Fog Lights, LED Taillights and Ducktail Spoiler with LED Brake Light and Dual Tone Alloy Wheels.
In terms of spaciousness and practicality, the 4th Generation City provides an ultimate comfort that is comparable with D-segment models. With a ‘D-segment space in a B-segment size’, the New City is setting the benchmark of spaciousness and practicality in its segment. For added convenience, the New City comes with 60:40 foldable rear seats for owners to fully utilise space through passenger-trunk configurations and enjoy a New City with hatchback utility.
The safety element of the New City is no less impressive. The City has scored high ratings in ASEAN NCAP with 5-Star rating in Adult Occupant Protection and 4-Star rating in Child Occupant Protection. For the New City, Honda Malaysia has raised the benchmark further by making Vehicle Stability Assist (VSA), Hill Start Assist (HSA) and Emergency Stop Signal (ESS) as standard safety features across all variants. The V variant is equipped with six airbags that will give New City owners and its passengers added safety protection when on the road.
Adding to the two succesful launches, Honda Malaysia will be celebrating another milestone at the end of this month. In conjunction with the ceremony which will be announced later, Honda Malaysia is organising two campaigns to reward customers.
Honda Malaysia is running a “Best Time to Get Best Protection” campaign offering tint film, Ecotint RayBarrier Splendour at RM850 to all new and existing Honda owners from now until 29 March 2017. All Honda customers will be able to stretch their Ringgit even further with an unbeatable 61% savings with 5 years warranty, a hefty discount of RM1,350 from the normal selling price of RM2,200. The New Ecotint RayBarrier Splendour has high heat rejection with Ultra 99.9% UV-A and UV-B protection.
Manufactured using Advanced Nanotechnology from Sumitomo, Japan, the film offers unparalleled Glass Break Protection with Multi-Layer Film Lamination technology.
Apart from this, Honda Malaysia is also celebrating the achievements with “The Digital Treasure Hunt Wall Contest” which is open to all Malaysians. All that is needed to be in the running to win attractive prizes from 16 March 2017 until 22 March 2017 is to visit any of the 88 dealerships nationwide to take a selfie with the answer (jigsaw puzzle piece) to the question on Honda Malaysia Facebook and post it on the same Facebook wall.
These activities are in addition to Honda Malaysia rewarding customers and New City owners through the ongoing 3S (Sales, Service, Spare Parts) or Best Deals Promotion whereby Honda customers get to enjoy 2 years of free service (parts & labour) or cash option. The 3S Promotion is on 1 March 2017 to 30 April 2017.
For more information on the New City or to book a test drive, customers can visit any of the 88 authorised Honda dealers nationwide or call Honda’s Toll Free number at 1-800-88-2020, or log on to www.honda.com.my.