Published on July 11th, 2017 | by Daniel Sherman Fernandez0
Bentley Bentayga challenges the Range Rover
Land Rover is ready to take on the Bentley Bentayga ultra-luxury SUV, Land Rover’s design chief says.
A new Range Rover model could be created to sit above the current flagship, Gerry McGovern said last month on the sidelines of the Automotive News Europe Congress here. “Why not? We’ve realized that the Range Rover has got this big expanse across its price range, so it’s not a very big step to get into Bentayga country.”
McGovern wants to expand the number of Land Rover models bearing the luxury Range Rover badge beyond the four it has now: Range Rover, Range Rover Evoque, Range Rover Sport and Range Rover Velar. The fact that some models might be a similar size doesn’t bother him.
“I would argue you could have two Range Rovers exactly the same size but if they had two personalities then they would both have equal appeal but to different customers,” he said.
Any new Range Rover created to take on the Bentayga would have the edge, McGovern argued. “Bentley doesn’t have the pedigree and authenticity in that particular sector,” he said. “We’ve got unquestionable pedigree.”