Automotive

Published on September 25th, 2017 | by Subhash Nair

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Ford Uses Augmented Reality from Microsoft to Work With New Design Elements

Ford designers have been swapping some clay-sculpting steels and rakes for mixed reality headsets and visualization software that can change vehicle design elements – side mirrors, grilles, vehicle interiors and more – in mere seconds.

Designers have been piloting Microsoft HoloLens technology for a year now in Ford’s Dearborn studios, allowing them to see proposed virtual design elements as if these pieces were part of physical vehicles.

They’ve been able to explore different shapes, sizes and textures of future vehicle attributes in minutes and hours instead of the weeks and months it can take to create clay models. And now, Ford is expanding this pioneering testing across the globe.




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Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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