Published on September 21st, 2017 | by Amirul Mukminin


Grab Introduces 2 New Initiatives to Improve Service

Grab was first started to provide a sense of safety and improve the overall transport system in Malaysia. What became as a humble idea has of course taken flight to be the Grab we see today, and Malaysia’s leading ride hailing service.

In fact, according to Kantar TNS’s latest results, Grab’s services are used most often by 65% of consumers surveyed in Malaysia, compared to other ride-hailing applications with only 35% of consumers using them more often. Whilst, data from App Annie, the world’s leading app analytics provider and third party app market data tool, indicates that Grab is the highest downloaded ride hailing app in Malaysia.

With this in mind, it is even more imperative for Grab to keep improving its services/features and the level of the service. It’s clearly not just about providing a safe and affordable ride, but affecting a positive change in communities. And this is visible in the various latest developments Grab has rolled out (such as GrabChat, Telematics and GrabRewards) and the many programmes behind the scenes to upskill and train driver-partners to improve the service level many of its dedicated and hardworking partners provide.

These range from basic and customised classroom training to sharing useful information that will enhance their service and their general well-being.

Today, Grab has shared two new initiatives that they recently shared with their partners to help push the levels of their service further.

1. Emergency Guide
Grab drivers spend a significant amount of time in their cars. Hence, it’s important for them to understand the basic dos and don’ts to provide safe, dependable rides on the Grab platform. Therefore, with the support of the Fire and Safety Rescue Department of Malaysia (BOMBA), Grab has provided a handy guideline so that drivers are better prepared to handle common emergencies and take the appropriate steps to ensure their personal safety as well as the welfare of their passengers.

2. Extra care for passengers with special needs.
As Grab continues to grow in Malaysia, its passenger base has expanded to include passengers who require a little bit more care than others. In addition, seeing its role as the Official Ride Hailing Partner for the 29th SEA Games and the currently on-going 9th ASEAN Para games, it was even more timely for Grab to share new developments which address senior passengers and those with special accessibility needs. With the assistance of the Malaysian Confederation of the Disabled, Grab was able to put together some basic tips to help its driver-partners provide assistance to their passengers. By providing videos and trainings to the drivers, it is Grab’s hope to take the first step in providing a safe and convenient ride for its accessibility needs passengers.


About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑