Published on October 23rd, 2017 | by Amirul Mukminin1
AMWAY Launches its First Car Air Treatment Product
AMWAY today introduced Atmosphere Drive, an air treatment system designed to provide safe, clean, and fresh air inside the vehicle.
“The Atmosphere Drive System leverages the proven Atmosphere brand filtration technology to provide consumers with safe, clean and fresh air inside their vehicles – which can be up to 15 times worse than the air outdoors.” said Bill Luke, Director of Durables Product Development & Support of AMWAY.
“Using its unique three-in- one filter, the unit maintains a high level of industry performance by effectively removing 99% airborne particles in your vehicle down to 0.015 microns.”
The three-in-one filtration technology first captures large contaminants such as hair and dust. Then, the second stage removes small particulates and smoke. This helps with PM2.5 and other major airborne contaminants. Another benefit of the three-in- one filtration is the reduction of odours inside the vehicle.
“The system’s three-in-one filter not only reduces airborne tobacco smoke, and exhaust, but also chemical pollutants such as formaldehyde, toluene and other volatile organic compounds (VOCs),” Luke further emphasised.
Speaking at the launch, Leong Kok Fong, Head of Marketing of AMWAY Malaysia: “We believe the Atmosphere Drive would have ample demand as 93% of Malaysians own a car. With a Clean Air Delivery Rate (CADR) of 30 cubice meter/hour at max speed, the Atmosphere Drive system provides proven performance. Additionally, it is also the first and only car air treatment system on the market to receive the Allergy UK Seal of Approval.”
The British Allergy Foundation is a medical charity that works with manufacturers worldwide to test and promote the benefits of products and appliances which may be of benefit to people affected by allergies. Products that receive the Seal of Approval, such as the Atmosphere Air Treatment System, have been through scientific testing carried out by an independent laboratory to protocols that have been created by leading allergy specialists.
“AMWAY has improved indoor air quality for more than 3 million people around the globe and continues to offer innovative solutions that provide cleaner and safer air quality – whether at home or on the road,” added Leong Kok Fong, Head of Marketing of AMWAY Malaysia.
The Atmosphere Drive Car Air Treatment System is sold exclusively by AMWAY Business Owners and will be available throughout the region starting 15 November 2017 for RM1,887.50 with 6% GST included. For more information, visit https://www.amway.my/ or call AMWAY Malaysia at +603-7946- 2800.