Automotive

Published on October 14th, 2017 | by Subhash Nair

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New S-Class Ad Shows How Benz Tames The Lion

In the film about the new S-Class, a lion stands as a metaphor for an alpha animal from the world of business. We see the boss of a young company, who is having anything but a successful day. He suffers a series of minor mishaps that put him in an increasingly bad temper.

Stressed out and in anything but a good mood, he climbs into the new S-Class at the end of a long working day.



There, he experiences the effect of the ENERGIZING comfort control features. The press of a button is all it takes, the lion’s bad mood vanishes and he relaxes. He sets out on a journey through the night, at the end of which he arrives home in the best of moods.

The stress of the day has vanished – thanks to the personalised wellness experience on board the S-Class.


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