Published on November 29th, 2017 | by Subhash Nair0
First New Civic Type R Gets Delivered
Honda Malaysia’s latest hero, the champion hot hatch All-New Civic Type R was today delivered to its very first proud owner, Mr. Adrian Salleh Bin Hashim at an official handover ceremony held at Botanic Auto Mall Sdn. Bhd.
Being a global model and carrying the most advanced technology expressing Honda’s Racing Spirit and “Fun to Drive” DNA, this delivery was especially significant due to the exclusivity of the All-New Civic Type R. Besides being the most powerful Honda model ever sold in Malaysia, every All-New Civic Type R is unique, given its own special serial number plate positioned strategically on the center console – which stands as a constant reminder of the Civic Type R’s exclusivity.
Speaking at the delivery ceremony, Honda Malaysia Group Vice President Mr. Akkbar Danial said, “We remain committed to providing joy to our customers by offering products that are of high value and advanced in technology. The All-New Civic Type R stands out above the rest, delivering race track-worthy powerful performance yet adaptable to our daily driving demands on Malaysian roads. We strive to ensure all of Honda’s line up provides the Joy of Driving to our customers with its unique advanced features. This is what makes Honda unique. We want to take this opportunity to thank Malaysians for their unwavering support towards the latest technologies that we introduce.”
Mr. Akkbar also added, “A customer survey was conducted prior to the launch of the 2007 year model Civic Type R or better known as FD2R in 2007 and we are pleased to note that Mr. Adrian Salleh was one of the first customers interviewed for feedback on the Type R, which helped contributed market insights especially on the identification of the demand and needs of a new customer segment. His passion for the Type R is evident as we deliver the very first All-New Civic Type R to him today. In 2007, Malaysia became the only country outside of Japan to officially launch the FD2R. Honda Malaysia sold 420 units of the FD2R between 2007 to 2011. This achievement was possibly due to the popularity and demand of sporty and race-worthy cars that can be driven on the roads. Malaysia has seen an increasing number of Honda fans and car enthusiasts taking an interest in models like the Type R.”
Since the launch of All-New Civic Type R in early November, the model has attracted Malaysians from all walks of life coming to view the car, especially Civic owners and car enthusiasts. Customers who viewed the car are wowed by Type R’s racing styling and advanced powertrain that is unmatchable. Since it was open for bookings on 1st October 2017, Honda Malaysia has received more than 70 booking for the All-New Civic Type R.
Botanic Auto Mall dealer owner Dato’ Mahfoz Bin Haji Hamid said, “We are proud to be one of the 20 Honda Sport Dealers to share this excitement. We received many enquiries regarding the All-New Civic Type R and positive feedback after customers viewed the car at our dealership. We are very honoured to be part of this significant celebration to handover the first All-New Civic Type R in Malaysia today. As a Honda dealer, we look forward to providing Mr. Adrian Salleh and all our customers with excellent after sales services to ensure they experience the joy of owning a Honda.”
Mr. Adrian Salleh who is a regular Honda customer at Botanic Auto Mall said, “The launch of the All-New Civic Type R made me eager to test and feel this beast. I was impressed with its sporty and bold exterior, delivering powerful performance yet suitable for me to drive daily. The feature I find most unique is the 3-Way Driving modes; which are COMFORT, SPORT and +R Mode that allowed me to set the preferred driving mode to experience different dynamic performance in different driving environment. I can’t wait to get behind the wheel to feel the power while on my daily commute.”
Besides being the first Malaysian to drive home the All-New Civic Type R, Mr. Adrian Salleh will be gifted with specially customized Honda merchandise, a GoPro HERO 5 and authorized Honda Ultra Glass Body Coating with Ultra Window Coating valued at RM5,300 as tokens of appreciation from Honda Malaysia in celebrating this milestone.
The fully imported All-New Honda Civic Type R is priced at RM320,000 on-the-road without insurance. Customers can visit any of Honda’s 20 Sport Dealers to view and place a booking for the All-New Civic Type R. Sport Dealers are Honda’s appointed authorized dealers that carry the All-New Civic Type R in Malaysia. For more information on the All-New Civic Type R, please call Honda’s Toll Free number at 1-800- 88-2020 or log on to www.honda.com.my