Automotive

Published on January 10th, 2018 | by Daniel Sherman Fernandez

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Audi Ready To Challenge BMW’s 8-Series

Audi’s design boss Marc Lichte is keen on developing a luxury coupé to rival the upcoming BMW 8-Series, but he does not believe that market demand is currently strong enough to justify such a model.

When asked about Audi’s lack of presence in the segment, Lichte said: “I love the shape of a two-door coupé, but it is also true that the sales volumes for them are much lower than for four-doors. In the future, who knows? We have many ideas in this direction.”

The luxury coupés sector has enjoyed a resurgence with the forthcoming 8-series which will take on the Mercedes-Benz S-class Coupe, as well as the new Polestar 1 – the first model from Volvo’s new performance arm.

 


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