Both McLaren and Aston Martin Had A Great 2017
Despite the whole Brexit meltdown (or because of it), 2017 ended up being great sales years for both McLaren and Aston Martin. McLaren Automotive managed a very respectible 3,340 units, while Aston Martin, with its wider range of more practical tourers, sold 5,117.
While neither number is huge in the car industry (Perodua sells about 200,000 cars a year in Malaysia alone), supercars and sportscars are a whole different ballgame. These cars are extremely high tech, high performance, and have labour-intesive/handmade processes. Selling between 3K-5K units a year is actually quite impressive.
Aston Martin’s results are the best they’ve had in nearly a decade. Demand for their new DB11 and Vantage Zagato and GT8 helped the company lift its retail sales by 58% year-on-year.
Around two-thirds of McLaren’s sales were attributed to the Sports Series family, the vast majority of which are new buyers to the brand, with the rest coming from the Super Series (720S).
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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