Automotive

Published on June 8th, 2018 | by Subhash Nair

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Proton Launches its First 4S Centre, Complete with New Look

Setia Gemilang Auto was officially launched as the first PROTON 4S earlier today. It also carries Proton’s refreshed look – sporting a bright blue exterior and dim yellow lights at the customer lounge area.

The upgraded Setia Gemilang 4S outlet marks a new standard to ensure dealers across the country can grow and manage Proton’s expected spur when new models become available. Together with better qualified and trained sales and after sales representatives, Proton’s CSI and SSI scores are set to rise.

This particular 4S centre covers a land area of 2 acres and consists of a luxurious showroom, enough parking lots for 50 customer cars, 14 service hoists, 12 body and paint bays and a 30-seat customer lounge.

109 of Proton’s outlets nationwide are being upgraded in a similar fashion to 3S and 4S status in preparation for the company’s first SUV – to be launched in October 2018.

Since announcing the upgrade plan 5 months ago, 75% of their target has been met, with 82 outlets ready for the upgrade.


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