Published on July 12th, 2018 | by Daniel Sherman Fernandez0
Ford Ranger, 2nd Quarter Sales Rise 7.5%
Strong demand for the segment-defining Ford Ranger pickup truck in Malaysia fueled second quarter retail sales that rose 7.5 percent from the prior year to 1,556 vehicles sold.
The strong sales helped the Ranger increase its share of the pickup segment to 15.4 percent, a gain of 1.1 percentage points from the same quarter last year.
“The ‘Built Ford Tough’ Ranger continues to earn the favour of customers across the country and build on its growing success in the market,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.
The Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market, attracting a wide range of customers who are looking for a versatile vehicle that is suitable for both on-and off-road.
“Ranger’s bold design, unmatched versatility, robust capability and advance safety features all combine to help drive its popularity in Malaysia,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto Connexion.
The Ranger is currently available in Malaysia in ten variants – including the high-series Ranger Wildtrak, Ranger FX4, XLT, XL and Standard variants – providing great customer choice and meeting a wide-range of work and recreational needs.