SDAC Reimagines Retail with First Experiential Ford Ranger Pop-Up Store
Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia will introduce a new experiential Ford Pop-Up store at Subang Parade, Subang Jaya, Selangor on 20 July before embarking on a tour across Peninsular Malaysia.
The Ford Pop-Up store is designed to offer consumers a unique opportunity to experience the Ranger in a different environment beyond the traditional dealership.
“The automotive retail environment has changed tremendously, shifting from being product-driven to having a more customer-centric approach, as consumers are increasingly making purchase decisions based on experience. With our very first Ford Pop-Up store, we hope to provide a different retail environment for consumers that will change the way they shop for cars,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.
The Ford Pop-Up store showcases an immersive virtual reality (VR) section which will bring customers closer to the Ranger and allow them to virtually experience two advanced driver-assist technologies – Forward Collison Alert and Lane Departure Warning and Assist. Forward Collison Alert warns drivers when it detects a high probability of a collision as well as pre-charges the brakes for enhanced stopping power, while Lane Departure Warning and Assist alerts drivers when the vehicle strays from its lane and helps guide the vehicle back into its lane if no action is taken to correct the drift.
Customers will learn more about the smart and safe technologies that has helped the Ranger continue to set industry benchmarks, win multiple accolades and retain its position as one of the best-selling pickup trucks in the market.
Customers at the Ford Pop-Up store can also take advantage of the current ‘Seize the Deal’ campaign which offers additional rebates of up to 10 percent on top of the six percent GST savings on the Ford Ranger, for total savings of up to RM19,830.
The campaign is also valid for the Fiesta and Mustang models, offering rebates of up to 17 percent and incredible total savings of up to RM113,000. The promotion will run until 31 August 2018.
The Ford Pop-Up store opens its doors from 20 until 22 July at Subang Parade, Subang Jaya, Selangor, and is open to the public from 10am to 10pm daily. Sales consultants will also be present to assist with all inquiries, registration and purchase processes for interested customers. The full schedule of the Ford Pop-Up store is as follows:
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