Automotive

Published on August 13th, 2018 | by Subhash Nair

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Hyundai Unveils N Brand Philosophy and Vision at Nürburgring

Hyundai Motor Company’s Thomas Schemera and Albert Biermann unveiled the ‘N’ brand philosophy and vision at the Nürburgring in Germany, highlighting the company’s goal to create high performance vehicles that adhere to high standards of excellence, while giving drivers vehicles that are as fun-to-drive as they are practical.

Hyundai N’s name and reputation were established in global motorsports. Since its inception in 2015, N has performed at the highest level, racing with success in the FIA World Rally Championship, the Nürburgring’s VLN series, the TCR International Series, Pirelli World Challenge, and the grueling Nürburgring 24-hour endurance race. Hyundai’s competition-honed N vision and philosophy come to life in a systematically structured product portfolio of world-class consumer and competition vehicles including halo models built around high performance powertrains and chassis that deliver outstanding vehicle dynamics.

N models including the i30 N and Veloster N offer exclusive engine performance and dynamic technology innovations to satisfy performance-oriented enthusiasts. The introduction of the latest N car, the i30 Fastback N, completes the first phase of the N performance vehicle rollout.

The new N Line, characterized by N-specific design and performance-enhancing elements, further widens the range of choices available to customers. These vehicles will be instantly distinguishable by their differentiated design elements. Finally, N Options will offer N-produced customization parts for drivers who desire improved performance and uniqueness.

Rather than focus on outright performance numbers, the N experience is built to get the driver’s heart racing. Beats per minute (BPM) are prioritized over revolutions per minute (RPM). With this fun-to-drive nature as its defining characteristic, the N models deliver the agile cornering ability you expect from a sports car combined with everyday drivability and race track capability.

The name ‘N’ represents two important elements. First, the Namyang district in South Korea where Hyundai Motor Group’s global R&D center is located and the N brand was first born. Second, the Nürburgring racetrack in Germany, which is home to Hyundai’s Technical Center and used to hone the N vehicles. Finally, the ‘N’ logo itself is also a graphical representation of a classic racetrack chicane; a tight serpentine turn in the road.


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