BMW Launches MBUX Rival…….Their In-Car Personal Assistant


Published on September 7th, 2018 | by Daniel Sherman Fernandez


BMW Launches MBUX Rival…….Their In-Car Personal Assistant

BMW has just introduced their very own Intelligent Personal Assistant, an AI-powered system designed to help drivers communicate with their cars as they do with their smartphones. The always-on-call technology platform, expected to roll out next year, is an intelligent, digital character that can control vehicle settings, navigation and entertainment systems. Designed to rival Mercedes-Benz’s AI-based assistant technology in its next-gen multimedia system, MBUX. The ‘Mercedes-Benz User Experience’, or MBUX will appear in the new A-class hatchback this year end and in the sedan early next year.

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