Mercedes-Benz Malaysia Q3 2018: Record-Breaking Numbers All-Around
Mercedes-Benz Malaysia delivered a record-breaking third quarter performance in 2018.
In 2018, MBM launched the Asbenz Stern Kuantan Autohaus and Service Centre. This underlined MBM’s commitment to the east coast, further retaining its leading position with the largest premium network coverage in Malaysia comprising 34 Autohauses nationwide.
Mercedes-Benz Malaysia delivered 10,143 vehicles in 3Q 2018, a 16 per cent increase compared to the same period last year; while a market share of 2.5 per cent in total for 3Q 2018 records an improvement of 0.2 per cent from 3Q 2017.
Thus far this year, MBM’s locally-produced limousines namely the Mercedes-Benz C-, E-, and S-Class, collectively recorded a total of 6,344 units sold.
MBM’s range of premium compact cars comprising the Mercedes-Benz A-Class, B-Class, GLA-Class and CLA-Class recorded 1,268 units sold.
These two segments recorded increases of 21.1 per cent and four per cent respectively compared to the the third quarter of last year. The premium SUV range by Mercedes-Benz remained a growth driver recording 1,960 units sold, which translated into a 3.4 per cent increase compared to Q3 2017. The eminent brand-shapers in the form of the Mercedes-Benz Dream Cars collection also recorded a notable achievement with 570 units sold, marking a 40 per cent increase compared to 3Q 2017.
Upholding the Best Customer Experience pillar and showcasing unparalleled expertise in caring for every Mercedes-Benz vehicle, MBM held the 2018 Mercedes-Benz SEA II Skills Competition in 3Q 2018. This year marked the competition’s 10th anniversary and first year opening its doors to the South East Asia II (SEAII) region. A total of 613 Customer Services Professionals and Advanced Modern Apprenticeship finalists competed for the title of best technician, service advisor and process specialist within the Mercedes-Benz network.
Moving into its service performance for 3Q 2018, MBM’s dealer network registered a service volume of 109,927 from 31 service centers, an increase of 16 per cent over the previous year. Noting the higher volume of vehicles serviced, MBM continued to once again uphold the highest standards of Customer Satisfaction Index (CSI) which are a benchmark in Southeast Asia.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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