Published on December 2nd, 2018 | by Daniel Sherman Fernandez


Auto Bavaria Revamps The MINI Experience In KL City

Think Mini & there is only one showroom you would go to buy your new Mini, Auto Bavaria. Currently the country’s longest serving & largest BMW Authorised dealership group, Auto Bavaria has just introduced the newly renovated MINI showroom located on the 3rd floor of Auto Bavaria Kuala Lumpur. Strategically located at 362 Jalan Tun Razak, the new showroom is designed to deliver a best-in-class, unique and better experience to customers.

Speaking at the official opening ceremony, Harald Hoelzl, Managing Director, BMW Group Malaysia said, “As a fast growing premium automotive brand in Malaysia, MINI has been growing from strength to strength, charting strong double digit growth year on year for over a decade now. The brand contributes over 1000 vehicles to the portfolio of the BMW Group in the country and key to this effort are our premium partners such as Auto Bavaria who play an important role as our key touch point to our customers here.”

Commenting on the new showroom, Jeffrey Gan, The Managing Director of Auto Bavaria said: “The new MINI Kuala Lumpur is more than just a showroom – we are confident that this new showroom will enhance our customer buying experience and strengthen the position of MINI in Malaysian market especially within the Klang Valley area, attracting more people to the facility with its unconventional and unique concept that best fit the urban lifestyles in Kuala Lumpur.

Gan added, “Since its opening in 2012, MINI Kuala Lumpur has steadily strengthened its position to be one of the key MINI dealerships in Malaysia. It is both agreat achievement and honour to be recognised regionally through “MINI Top Dealership Award” under the MINI Excellence Club 2017. This award is a proof of our passion for excellence and promise to exceed customer expectations in both sales and aftersales; while still keeping in line with the heritage and essence of the MINI brand.”

Additionally, the new MINI Kuala Lumpur will showcase a large portion of MINI lifestyle collection as well as a range of unique accessories that maintain the brand’s heritage.

Located at 362, Jalan Tun Razak, the new MINI Kuala Lumpur exudes with a contemporary design that goes along with the iconic and dynamic profiles of MINI cars on display. Spread over a 2248.5 square feet area, the new showroom floor can accommodate a display of five vehicles that will feature the latest MINI models. It will also feature a dedicated lounge area for customers to chill out while going through the buying process or waiting for their car to be serviced.

During the opening ceremony of the showroom, Auto Bavaria also showcased the MINI John Cooper Works Countryman; built for the adventurer. With a price starting from RM 358,888 this JCW comes with impressive power, size and standard all-wheel-drive, it will take you anywhere the roads leads you and beyond.

The official launch was attended by Harald Hoelzl, Managing Director of BMW Group Malaysia, Kidd Yam, Head of MINI Malaysia, Jeffrey Gan, Managing Director of Auto Bavaria, and Choong Chin Seong, Dealer Principal of Auto Bavaria Kuala Lumpur; including a number of senior executives, partners, and MINI customers.

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