Caterham Launches ‘Anti-Technology’ Brand Video
Iconic British car maker, Caterham, has launched its first ever brand film. Caterham has always adhered to Colin Chapman’s original ethos with its legendary Seven, carrying the philosophy that the fun and thrill of the driving experience should be at the heart of the Seven’s evolution and development.
As the automotive industry hurtles towards a fully autonomous future with manufacturers adding more and more driver aids, Caterham is taking an anti-technology stance with its brand film.
Despite the underpinnings of the Caterham Seven barely changing in the last 60 years, the company enjoyed record orders in each of the last two years. The order book for a new Seven is booked solidly until February next year.
Watch Caterham’s the first brand film below.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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