Published on January 10th, 2019 | by Subhash Nair0
Mercedes-Benz Malaysia’s 5th Year of Record Sales
2018 is the fifth consecutive record year for Mercedes-Benz Malaysia (MBM). The company ended 2018 with an extraordinary performance of 13,079 vehicles sold, translating into a 9% overall growth. Capturing a 2.4 per cent market share, making it the no.1 luxury lifestyle brand in Malaysia.
In 2018, MBM’s performance was spearheaded by the locally produced limousines, which recorded 7,910 units sold. Following closely were the Mercedes-Benz SUVs with 2,613 units sold, particularly by the locally produced Mercedes-Benz GLC 200 and GLC 250. The Mercedes-Benz compact cars recorded a total of 1,875 units sold, while the Mercedes-Benz Dream Cars, recorded a total of 662 units sold, a 77% growth for the three-pointed star’s brand shapers.
The 20 vehicle launches spread throughout 2018 sustained the healthy momentum of demand for Mercedes-Benz vehicles. The key launches included the locally-assembled Mercedes-AMG C 43 and GLC 43, Mercedes-AMG E 53 Sedan and Mercedes-AMG E 53 Coupé, its New Dream Cars Collection, the New Mercedes-Benz S-Class Family, and the all-new Mercedes-Benz A-Class and a facelifted C-Class.
Earlier, Daimler AG announced that on a global level Mercedes-Benz sold approximately 2.3 million cars worldwide in 2018, increasing its unit sales by 0.9 per cent, making 2018 the most successful year in terms of sales in the company’s history.
The new sales record in the car division of Daimler AG was driven in particular by the success of Mercedes-Benz in the Asia-Pacific region. Asia-Pacific was identified as the region with the strongest growth in 2018, delivering 943,473 (+7.8%) Mercedes-Benz cars to customers in 2018.
Mercedes-Benz Malaysia was one of the few markets in the Asia Pacific region to have delivered more passenger cars than ever before in a single year.