Published on February 28th, 2019 | by Subhash Nair


Honda’s HR-V is still a Segment Best-Seller [Press Release]

Inspite of the competition, Honda’s HR-V has retained its top spot in the Malaysian market. Here’s a modified copy of  their latest press release:

Honda Malaysia today announced that the New HR-V has received bookings of more than 8,500 units up to date. With the official launch in January 2019, the bookings increased exponentially, achieving over three months’ target within one month with close to 4,000 bookings recorded. Since its launch, Honda Malaysia has delivered more than 3,000 units of the New HR-V to its customers.

Sales Breakdown

The New HR-V also dominated 87% of market share in the Compact SUV segment as of January 2019 and remains No.1 position as the segment leader.

Based on the New HR-V sales recorded by region to date, Klang Valley contributed the highest sales at 47% where the stylish New HR-V proved to be fitting for urban driving. The Southern region recorded 18% of total sales while the Northern region also contributed 18%.

The Passion Red Pearl was the new colour option offered by Honda Malaysia and the New HR-V was the first model to feature the colour. The Passion Red Pearl colour appears to be the favourite among the customers, representing 28% of overall sales for the New HR-V.

To read more on the new HR-V variants, or head over to Honda’s website to book a test drive.

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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