Published on June 22nd, 2019 | by Daniel Sherman Fernandez


Audi A8 TFSI in Euromobil for just RM877k

Yes, your first reaction will be why the rather high asking price and the second will be why is it priced higher than the just launched Mercedes Benz S560 e. Well, this Audi A8 is fully imported from Germany and so it is taxed higher by the Malaysians customs and to answer your second question, this Audi A8 has a little bit more equipment over the S560 e.

Let us explain further.

This new Audi A8 presents the future of theluxury class. In its fourth generation, the brand’s flagship model againprovides the benchmark for Vorsprung durch Technik – with a new designlanguage, an innovative touchscreen operating concept and a systematicallyelectrified drive.

This new Audi A8 is built at the Neckarsulm site in Germany.

The exterior design

Sports appeal, lightweight construction andquattro – the design of the new A8 perfectly conveys Audi’s fundamental values.It embodies sporting elegance, sophistication and progressive status. The newflagship model takes the brand into a new design era.

The hexagonal Singleframe grille dominatesthe sedan’s upright front end. With its low position and width, it determinesall adjoining lines and surfaces. The headlight shapes merge perfectly with theSingleframe. With the optional HD Matrix LED headlights, the daytime runninglights are a visual extension of the grille’s top lamella. The segmented lightsignature divides the headlights horizontally, creating an elegant overallimpression. Substantial chrome frames surround the air inlets, with a flatcenter inlet connecting them.

The side view with the coupé-likesilhouette highlights the sporty character of the new A8. Its proportionsaccentuate both the front and rear wheels – prominent muscular shapes above thewheels are pointers to the brand’s quattro DNA. The low shoulder line startsright up at the headlights and runs across the door handles as far back as therear lights. A fold below the window capping also emphasizes length. The sillrises to the rear in typical Audi style and lends the new A8 a dynamism worthyof a luxury-class car.

The rear end is inclined slightly in thedirection of travel, appearing to push the sedan along even when stationary.The defining element of a lighting strip extends across the entire width. Itradiates high intrinsic value thanks to the embedded chrome strip. Thesegmented OLEDs adjoin at its ends and combine to form a signature. Anotherchrome strip in the lower part of the bumper integrates the trapezoidal trimsof the exhaust system.

There is a choice of twelve colors for theA8, including the new Audi colors Terra Gray, Vesuvius Gray and Seville Red.The colors Impala Beige and Navarra Blue are available for the A8 for the firsttime. Via the Audi exclusive program, customers can also have the luxury sedansupplied in a color of their personal choice. For those who want their car tocreate an even more striking visual impact, there is the option of a chromeexterior package.

The lighting

Audi leads the way in lighting technologyand design. In the new A8, the technologies interact intelligently with thesurroundings. For example, Audi laser lighting is used here for the first timewith HD Matrix LED high beams. The laser spot is identified by an X-shapeshutter and is also accentuated by blue ambient lighting. The daytime runninglights with the vertical segments emphasize the technical elegance of theheadlights. The laser spot is activated from a speed of 70 km/h (43.5 mph) anddoubles the range of the high beam.

Each HD Matrix LED high-beam unit consistsof 32 small, individually controlled light-emitting diodes that project thelight in two lines. This new configuration ensures that the A8 provides evenmore dynamic and precise illumination together with the variable-controllow-beam headlights. The light cone blanks out exclusively other road users, soas not to dazzle them. The high-precision control for the HD Matrix LED highbeam is based on data supplied by the front camera.

Cornering light is produced by displacingthe light’s focal point. It uses the navigation data to shine into a bend justbefore the steering is turned. The junction light equally comes on predictivelyjust before a junction is reached. The segmented turning light also comes ondynamically in three stages up to a maximum angle of 90°. With all itsfunctions complete with dynamic turn signals, each HD Matrix LED headlightincorporates 138 LEDs and one high-performance laser diode. The innovativeautomatic lighting prevents incorrect operation and is controlled from a newlight switch module with proximity sensors and touchscreen surface.

Together with the high-end headlights, Audisupplies OLED rear lights that emit extremely smooth light. There are fourultra-flat OLEDs floating in each module, sub-divided into four individuallycontrolled segments. Two on each side form the angular tail lights, and theother two act as the brake lights.

Below the OLEDs there is also an LED lightstrip that adapts to ambient brightness when the brakes are applied. The samegoes for the dynamic turn signal lights positioned directly below them. Thereare 135 light-emitting diodes in operation in each rear light.

The lights give the new A8 exceptionalpresence at the very first glance. This is substantially down to the animateddynamic lighting functions. They present the luxury sedan in a unique mannerwhen it is unlocked with the remote control key. First a point of light in theheadlights runs from the outside inwards, then the blue LED on the laser spotlights up, and finally the side lights come on from the inside outwards.

Two loops with the same dynamic aestheticsrun in parallel in the OLED rear lights: The light runs in a circle, initiallydimmed and then at full brightness. The light presentation continues insidewhen the door is opened. This is accompanied by a short audio jingle. When thedriver locks and leaves the new A8, the light presentation in the headlightsand rear lights runs in the opposite sequence.

The interior design

A new dialog between technology andaesthetics – the interior of the Audi A8 presents a comprehensive spatialexperience. The architecture blends seamlessly with the new operating concept,which has virtually eliminated buttons and controls. The clean, expansivesurfaces convey the relaxed atmosphere of a luxury lounge. Tranquility andreduction are fundamental aesthetic values in the brand’s new flagship model.

Inside the large sedan, the lines flowelegantly and create clear, horizontally oriented volumes. They accentuate thefreedom that the new A8 offers its passengers. The applications in thesculptural instrument panel are available in a choice of wood veneer or pianofinish and create the wrap-around – the large arc running across the door trimsand into the rear. This zone accommodates the air vents, which are concealed byshutters when inactive. If the automatic air conditioning is set directly tothe interior, the shutters are slid up and away electrically while the airvents extend out a few centimeters.

In the lower section of the instrumentpanel, the central 10.1-inch touchscreen display with black panel technologyblends almost invisibly into the high-gloss black trim. Depending on theequipment, it is in slate gray with a technical structure or in dark,matt-brushed aluminum. On the center tunnel console, which continues theblack-panel look, there is a second touchscreen display measuring 8.6 inches.The buttons on its bottom edge optionally blend in with the display look topresent a continuous touchscreen surface. They provide the user with tactileand acoustic feedback as from a conventional switch. The same applies to thelight switches and the controls on the air vents.

As an option, two LED light guides each onthe center tunnel, instrument panel and in the doors create a fitting lightingatmosphere in the interior. They create contour and ambient lighting withseparate brightness and color control as an elegant way of accentuating thedesign lines. On the A8 L, the backs of the comfort customized contour frontseats also incorporate a contour light strip. The newly developed Matrix LEDreading lights each with seven LEDs provide optimum illumination. The passengercan precisely control the brightness, size and focus of the light cone with therear seat remote control.

With MHEV technology

Audi’s MHEV technology is based on a newlydeveloped 48-volt primary electrical system – it supplies the 12-volt systemthat now becomes an electrical subsystem. The 48-volt system is fed by a beltalternator starter (BAS) connected to the engine’s crankshaft by the beltdrive. A lithium-ion battery positioned safely beneath the luggage compartmentfloor serves as the storage unit.

The new drive combines efficiency withcomfort in a very special way: Thanks to the higher voltage, the new A8 cancoast along silently in a speed range from 55 through 160 km/h (34.2 through99.4 mph). The automobile then proceeds with zero emissions for up to 40seconds with the engine off altogether. As soon as the driver steps on the gasagain, the belt alternator starter prompts a swift but soft restart. Inaddition, start/stop operation is actually active from 22 km/h (13.7 mph). Whenthe brakes are applied, the BAS can recover up to 12 kW of power, again helpingto reduce fuel consumption.

The suspension

Active suspension, dynamic all-wheelsteering, electronic suspension platform (ESP) – Audi has rethought everyaspect of the chassis of its new flagship. Revolutionary technologies andcontrol systems make it even more comfortable, sporty and safe. It spans awhole new breadth of characteristics – from the silky-smooth progress thatbefits a luxury sedan to the dynamically firm handling of a sports car.

The very fundamentals of its design are state of the art. The front and rear axle, both of them mounted on subframes, take the form of high-precision five-link constructions made extensively from lightweight aluminum. Both the progressive steering, which becomes more direct the further it is turned, and the adaptive air suspension with controlled damping are standard features. The driver can define the air suspension settings using the three Audi drive select driving profiles comfort, auto and dynamic, and also in a separate lift mode. From a speed of 120 km/h (74.6 mph), the body is automatically lowered by 20 millimeters (0.8 in) for improved aerodynamics. For this to take place, the car must have been running in the auto or dynamic mode continuously for at least 30 seconds.

Watch the video explaining all you need to know about this new Audi A8

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