Published on June 17th, 2019 | by Subhash Nair


BMW Malaysia Spread The Importance of Child Safety

BMW Malaysia has partnered up with the Childline Foundation to increase the awareness around the importance of child car seats. They started off this campaign by giving away free infant car seats to the families of the first six babies born on Father’s Day 2019 at Hospital Putrajaya. Parents there were educated on the importance of using child seats with their newborns.

The infant car seats that were given away here were Chicco KeyFit 30models, and these were donated with the support of their local distributor.

Next, they will be subsidising 150 snskidz Ace infant carrier car seats. These will be made available in 5 government hospitals in the Klang Valley for about half their usual price of RM199 each. The education programme by the Childline Foundation will continue there as well.

The use of child car seats will become mandatory by 2020.

This campaign is part of the 5th BMW Safety 360° Programme. Previous editions of the programme ran in 2017 in association with UKids and in 2015 with the Safety Educator.

More on the Chicco KeyFit 30

  • ReclineSure® leveling foot helps achieve proper base angle
  • RideRight® bubble level-indicators verify base angle       
  • SuperCinch® LATCH tightener helps achieve a secure fit
  • Removable newborn head and body support
  • Removable canopy provides shade
  • Compatible with Chicco strollers for travel system use
  • 5-point harness with one-pull tightener
  • Carrier shell lined with EPS energy-absorbing foam for improved impact protection
  • Smooth underside helps protect vehicle seats
  • 2-position carry-handle with comfortable grip
  • Usage : For infants from 4 to 30 lbs (2kg – 13.5kg) and up to 30 inches (76cm) in height.

More on the snskidz Ace

  • Group 0+ infant car seat
  • Suitable rearward facing from newborn to 13kg
  • Soft infant head support for added protection and comfort
  • Removable infant body support, washable fabric for convenient cleaning
  • Padded non-slip harness and lower buckle cover for child’s comfort
  • 3-position height adjustable shoulder harness
  • 5-point harness system for better protection
  • One pull motion easily tightens the 5-point harness
  • Large adjustable canopy
  • Curved base for rocking and relaxing little ones
  • 3 angle adjustable handle
  • Easily installed with vehicle’s 3-point seat belt
  • Well-marked, colour coded installation paths
  • Testing certification: ECE R44/04
  • Product Dimension: Width 43.5cm X Depth 67cm x Height 59cm
  • Product Weight: 3.1kg

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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