Published on August 19th, 2019 | by Subhash Nair


New Proton 3S Centre Opens in Oakland Industrial Park

Proton continues to push the number of 3S and 4S centres they have in the country despite already having the highest number of any car manufacturer. The latest dealership to open is in Oakland Industrial Park, Seremban and with more than 20,000ft of built-up area it is one of the biggest 3S outlets in the state.

The facility is being operated by Ultra Gallant Sdn Bhd and cost approximately RM4 million.

It’s situated strategically near some new malls by the township of Seremban 2.

As with Proton’s other new 3S and 4S centres, this one follows the company’s new C.I. and has facilities such as free WiFi and a kids’ area to make things more convenient for Proton customers.

For more on this story, check out the press release below.


Ultra Gallant Sdn Bhd (Ultra Gallant) has successfully opened its new PROTON 3S outlet in Oakland Industrial Park, Seremban. The new 3S outlet offers facilities for sales, service and spare parts for all Proton cars.

The investment for this new outlet is approximately RM 4 million. The outlet is situated in a strategic area, surrounded by new malls and is near the Seremban 2 Township. The new outlet also boasts a built-up area of more than 20,000 feet covering 1.15 acres, making it one of the biggest PROTON 3S centres in the state.

One-Stop Centres to meet customers’ needs and expectations

This new 3S outlet will give a whole new sales and service experience to customers. The new façade with the new PROTON Corporate Identity colours ensures a refreshing feel, and facilities such as free WiFi and kids’ area, add convenience for customers.

PROTON’s turnaround initiatives are paying off, from network upgrades to new product launches. For Mr Khoo Kim Hong, Managing Director of Ultra Gallant Sdn Bhd, he believes that, “Investing in the PROTON business has been the right decision from the start. With new product launches and expanding one-stop centres to fulfil customers’ needs, the approach that
PROTON is taking seems to be delivering fruitful results. As dealers, we observe that the directions are clear. A car company will need good technologically driven cars to sell, and PROTON is certainly doing that. We hope with this new outlet we will contribute towards PROTON’s mission to steadily garner greater market share”.

PROTON continues to have the most 3S/4S outlets nationwide

With the opening of the new outlet in Seremban, PROTON has grown its lead over other automotive brands in having the most 3S/4S outlets. The company has 100 such outlets in operation nationwide.

“What we have achieved is the culmination of hard work, dedication and commitment by the entire PROTON family, from our vendors, dealers and talents in the company. From the beginning, we held the belief that to progress, we need sufficient outlets, good products, great technology in our cars and talent to manage the expectations of the company. The results speak for themselves. Our sales have soared and we have since reclaimed the second spot since April this year. Total sales for the month ending July stand at 52,269 units compared to 35,561 in the same period last year, which equates to 47% growth in overall year-on-year sales”, said Dr Li Chunrong, Chief Executive Officer of PROTON.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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