Automotive

Published on August 24th, 2019 | by Daniel Sherman Fernandez

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PROTON Opens Flagship 4S centre in Kota Kinabalu

PROTON extends lead for the most 3S & 4S outlets in operation nationwide

Fook Loi Corporation (Sabah) Sdn Bhd, (FookLoi) officially opened the first PROTON flagship 4S Centre in Malaysia today.The opening ceremony was officiated by the Chief Minister of Sabah, YAB DatukSeri Panglima Haji Mohd. Shafie bin Haji Apdal with Dr. Li Chunrong, ChiefExecutive Officer of PROTON, Directors of Fook Loi and senior managementmembers of PROTON in attendance.

A viable investment for Malaysian businesses

PROTON’s results over the last year show that the brand is clearly on the ascendancy. Since the PROTON-Geely partnership was signed in October 2017, improvements can be seen in a number of areas. Starting with the launch of the Proton X70 on 12 December 2018, PROTON has revamped its entire model range resulting in a steady increase in market share.

The Company’s overall market share forinstance now stands at 15% for 2019 on the back of 52,269 units sold, a jump of47% over the corresponding period in 2018.

This performance caught the attention ofmany capable investors, such as Fook Loi. For Thomas Chiu Kui Yin, GroupExecutive Director of Fook Loi, the decision to become a PROTON dealer was aneasy one to make.

“Deciding to become a PROTON dealer was notdifficult because we see the potential for PROTON in Sabah. The current rangeof Proton models is highly competitive and technologically advanced withfeatures that appeal to the new generation of car buyers”.

Increases number of 3S & 4S outlets

Early in its rebranding efforts, PROTONrealised that in order to capture and expand its consumer base, it needed tohave sufficient outlets to cater to their needs. Ideally, outlets would bespacious, comfortable, pleasing to the eye and have facilities to keep customershappy like free WiFi, a kids’ corner, ample parking space and a coffee area.Equally important, the outlet would have well trained sales and service staffwho can provide a high quality customer experience.

“These may seem like simple requirements,but they are critical ones. When customers walk into our showroom or servicecentre, they would like to be greeted by smiling faces and a beautifully litarea. This will then set the tone for more meaningful conversations andcustomers will feel welcomed and appreciated.

Since outlets are our first point ofcontact, numerous steps have been taken to ensure that a wholesome experiencestarts here. These efforts have paid off.

Our sales have been on an increasing trend and with our new products, we are confident that we are on track for the company’s return to profitability,” said Dr Li Chunrong.


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